省域国家森林公园网络关注度与旅游吸引力动态耦合协调关系  

Coupling Coordination Relationship Between Network Attention and Tourism Attraction of National Forest Park in Provincial Scale

作　　者：陆利军 李浪 李成家 黄翅勤[4] 苏圆 LU Lijun;LI Lang;LI Chengjia;HUANG Chiqin;SU Yuan(School of Humanities and Arts,Hunan University of Finance and Economics,Changsha 410205,Hunan,China;Hengyang Branch of HIST,Hengyang 421008,Hunan,China;School of Tourism Management,Hunan Vocational College of Commerce,Changsha 410205,Hunan,China;School of Geography and Tourism,Hengyang Normal University,Hengyang 421008,Hunan,China)

机构地区：[1]湖南财政经济学院人文与艺术学院,中国湖南长沙410205 [2]联合国教科文组织国际自然与文化遗产空间技术中心(HIST)衡阳分中心,中国湖南衡阳421008 [3]湖南商务职业技术学院旅游管理学院,中国湖南长沙410205 [4]衡阳师范学院地理与旅游学院,中国湖南衡阳421008

出　　处：《经济地理》2022年第3期150-159,共10页Economic Geography

基　　金：湖南省社会科学基金项目一般项目(20YBA040);联合国教科文组织国际自然与文化遗产空间技术中心(HIST)衡阳分中心开放基金项目重点项目(HIST20K05);教育部人文社会科学研究青年基金项目(17YJC790052);2021年湖南财政经济学院红色项目(K202112)。

摘　　要：文章通过构建网络关注度和旅游吸引力的评价指标体系,借助耦合度、耦合协调度和DEA耦合协调效率模型,探究了2011—2018年中国大陆地区31个省域国家森林公园网络关注度和旅游吸引力两个系统之间的动态耦合协调关系。结果表明:①绝大部分省域的国家森林公园网络关注度与旅游吸引力尚未实现优质协调发展,耦合协调效率偏低。其中,甘肃等7个省域的耦合协调度水平处于严重失调状态,天津和青海的耦合协调度水平处于极度失调状态。但在研究期内,各省域的耦合协调度水平和协调效率均呈现小幅提升态势,位于优良、较好协调区的省域数量在增加,位于失调区的省域数量在减少。②各省域国家森林公园网络关注度与旅游吸引力的耦合协调度和协调效率空间差异较大。其中,安徽等14个省域旅游吸引力的利用率相对较高,其省域内的旅游吸引力提高了国家森林公园的网络关注度水平。③各省域耦合协调度和协调效率的排位呈现出上下两端较为稳定、居中省域变动较大的状态,其中,安徽、浙江和山东等省域的耦合协调效率稳居前列,辽宁、甘肃和海南等省域则一直靠后,而西藏、河南和江西等省域的耦合协调效率的位序变化较大。研究建议,一方面,各省域需要认真审视自身的旅游吸引力,采用差异化网络推广组合策略,提高各省域国家森林公园网络关注度;另一方面,各省域需要强化与其他省域间国家森林公园的融合发展,形成高效运行的省域间信息关联网络,进而提高森林旅游产业发展能力。Based on the coupling degree,coupling coordination degree and DEA coupling coordination efficiency model,this article constructs the evaluation index system of network attention and tourism attraction,and analyzes the coupling coordination relationship between network attention and tourism attraction of national forest parks in 31 provinces of China’s mainland from 2011 to 2018. The results show that: 1) The network attention and tourism attraction of national forest parks in most provinces has not achieved high-quality coordinated level,and the coupling coordination efficiency is at low level. Among them,the coupling coordination level of Gansu and other seven provinces is in a serious imbalance state,and the coupling coordination level of Tianjin and Qinghai is in an extremely imbalance state. However,from 2011to 2018,the coupling coordination level and coordination efficiency showed a slight improvement trend. The number of provinces being in excellent and better coordination levels was increasing, and the number of provinces being in maladjusted areas was decreasing. 2) The coupling coordination degree and coordination efficiency of network attention and tourism attraction of national forest parks are quite different in various provinces. Among them,the utilization rate of tourism attraction is relatively high in 14 provinces,and the intra-province tourism attraction has improved the network attention level. 3) The ranking of coupling coordination degree and coordination efficiency showed a relatively stable state at the upper and lower levels and large change in provinces being at the middle level. From the perspective of the coupling coordination efficiency, Anhui Province, Zhejiang Province and Shandong Province rank first, followed by Liaoning Province, Gansu Province and Hainan Province, while Tibet Autonomous Region, Henan Province and Jiangxi Province change greatly. This research suggests that, on the one hand, each province should carefully examine its own tourism attraction and adopt the different

关 键 词：国家森林公园 旅游吸引力 网络关注度 耦合协调 旅游目的地 

分 类 号：F592[经济管理—旅游管理]