湖北乡村旅游发展问题与建议  

Problems and Suggestions of Rural Tourism Development in Hubei Province

作　　者：梅婷婷[1] MEI Ting-tin(Wuhan Marine College,Wuhan 430000,China)

机构地区：[1]武汉航海职业技术学院,湖北武汉430000

出　　处：《武汉船舶职业技术学院学报》2022年第1期137-140,共4页Journal of Wuhan Institute of Shipbuilding Technology

摘　　要：乡村旅游是国内旅游未来发展的主要方向之一。通过产教融合发展湖北乡村旅游对于提升湖北旅游综合实力、增加收入和生态保护意义重大。目前湖北乡村旅游部分已经形成了规模,但是还存在旅游品牌、旅游产品、旅游人才和营销方面的问题,针对这些问题,提出了基于产教融合顶层设计湖北乡村旅游产业、重视湖北地区乡村旅游职业教育发展、重视湖北乡村旅游从业者技能提升等建议。Rural tourism will be the focus of future domestic tourism development. Hubei rural tourism development through industry-education integration can enhance the comprehensive strength of Hubei tourism, increase provincial income and improve local ecological protection. At present, Hubei rural tourism has developed with a certain scale, but there are still some problems regarding tourism brand, tourism products, tourism talents and marketing. According to these problems, this essay puts forward some suggestions from aspects of top design,local tourism vocational education development, skills training of tourism personnel, etc.

关 键 词：乡村旅游 湖北旅游 旅游品牌 产教融合 

分 类 号：F590[经济管理—旅游管理]