农村电商物流服务水平评价研究  

Research on the Evaluation of Rural E-Commerce Logistics Service Level

作　　者：魏松波 王康 李永飞[1] 柴乐明 李飞 WEI Song-bo;WANG Kang;LI Yong-fei;CHAI Le-ming;LI Fei(Xi'an University of Posts&Telecommunications,Xi'an 710061,China)

机构地区：[1]西安邮电大学,西安710061

出　　处：《中小企业管理与科技》2022年第3期153-155,共3页Management & Technology of SME

基　　金：陕西省教育厅专项科研计划:中欧班列运邮枢纽布局研究(20JK0354)。

摘　　要：论文对影响农村电商物流服务水平的相关指标因素进行深入分析,在研究现有农村电商物流服务水平指标体系的基础上,结合农村电商物流所处的外界环境的有关特点,围绕如何建立更加合理、完整以及正确的农村电商物流服务水平指标体系以及评价方式进行了重点研究,最终根据模糊评价法计算出综合评价结果,给出改进建议。This paper makes an in-depth analysis on the relevant index factors affecting the rural e-commerce logistics service level.Based on the study of the existing index system of rural e-commerce logistics service level,combined with the relevant characteristics of the external environment of rural e-commerce logistics,this paper emphatically studies how to establish a more reasonable,complete and correct index system and evaluation method of rural e-commerce logistics service level,and finally calculates the comprehensive evaluation results according to the fuzzy evaluation method,and gives improvement suggestions.

关 键 词：农村电商物流 评价指标体系 AHP(层次分析法) 模糊综合评价法 

分 类 号：F252[经济管理—国民经济]