社会物理学视域下文化活力解析与度量  

Analysis and Measurement of Cultural Vitality from Perspective of Sociophysics

作　　者：陶晨 王晨露[1] 白琳琳 金姝 TAO Chen;WANG Chenlu;BAI Linlin;JIN Shu(School of Textile and Apparel Design,Shaoxing University,Shaoxing,Zhejiang 312000)

机构地区：[1]绍兴文理学院纺织服装学院,浙江绍兴312000

出　　处：《绍兴文理学院学报》2022年第2期115-120,共6页Journal of Shaoxing University

基　　金：浙江省软科学研究计划项目“一带一路背景下丝绸文化增殖的大数据分析”(2020C35024).

摘　　要：文化活力评估可为文化治理提供依据和反馈,从社会物理学视角进行文化活力的解析,形成文化活力的度量方案,并付诸实际应用.首先,利用类比推理法从物理学活力概念导出文化活力的表达式,将文化活力度量问题归结为对内在文化要素的解析;其次,在文化大数据中,从特征词抵达文化要素,通过词量统计和词流分析,计算要素体量和互动频率,从而量化表述文化活力;最后,将该方案应用于丝绸文化的评估,揭示了2011年至2020年十年间丝绸文化活力螺旋上升的轨迹并导出其结构治理路径.The evaluation of cultural vitality can provide basis and feedback for cultural governance.Theanalysis of the cultural vitality from the perspective of sociophysics helps form a measurement scheme of cultural vitality which can be put into practice.Firstly,the expression of cultural vitality was derived from the concept of physical vitality by analogy reasoning method,and the measurement of cultural vitality was attributed to the analysis of internal cultural elements.Secondly,in the big data of culture,and from feature words to cultural elements,the volume and interaction frequency of elements were calculated through word count statistics and word flow analysis,so as to quantitatively express cultural vitality.Finally,this scheme was applied to the evaluation of silk culture,revealing the spiraling track of silk culture vitality in the past decade and deriving the governance approach of its vitality structure.

关 键 词：文化活力 文化要素 大数据 特征词 量化 

分 类 号：G202[文化科学—传播学]