“名人效应”对武术传播的作用研究  

A Research on the Role of "Celebrity Effect" in Wushu Communication

作　　者：黄心哲 Huang Xinzhe(College of Physical Education,Henan Normal University,Xinxiang,Henan453007,China)

机构地区：[1]河南师范大学体育学院,河南新乡453007

出　　处：《中华武术》2022年第4期95-96,共2页

摘　　要：本文运用文献资料法,研究当前的“名人效应”对武术传播的作用。结论为,“名人效应”对武术的积极影响在于推进大众对武术的关注,促进中华武术文化的传播,扩大武术相关产业的发展,填充武术后备力量等;对武术的消极影响在于片面追求商业价值,对武术缺乏理性认知。因此,我们要充分利用积极的正面的“名人效应”服务于武术传播。Using the method of literature review, this paper studies the current "celebrity effect" on the communication of wushu(martial arts). The conclusion is that the positive influence of "celebrity effect" on wushu lies in promoting the public’s attention to wushu, the spread of Chinese wushu culture, expanding the development of wushu related industries and filling the development of wushu reserve force. The negative influence of "celebrity effect" on wushu lies in one-sided pursuit of commercial value and lack of rational cognition of wushu. Therefore, we should make full use of the positive "celebrity effect" to serve the spread of wushu.

关 键 词：名人效应 武术传播 影响 

分 类 号：G852[文化科学—民族体育]