自媒体视频受欢迎程度的影响因素探究  

Research on the Influencing Factors of the Popularity of We-media Videos

作　　者：吴浩然 王育霞[1] WU Haoran;WANG Yuxia(Jiangsu University of Science and Technology Zhenjiang,Jiangsu 212000)

机构地区：[1]江苏科技大学,江苏镇江212000

出　　处：《中国商论》2022年第8期131-133,共3页China Journal of Commerce

基　　金：2021年度江苏省高校哲学社会科学研究项目“自媒体参与动机、内容偏好与传播途径研究”(2021SJA2100)。

摘　　要：自媒体是以普通大众为基础的新型媒体传播形式,有别于话语权高度集中的传统媒体。其中,自媒体视频作为自媒体内容的传播方式,具有门槛低、易实现、交互性强等特点。然而,有的自媒体视频在刚刚发布就有几十万甚至几百万的播放量,有的发布了许久却无人问津,为何有如此大的不同?本文应用解释结构模型对自媒体视频的受欢迎程度进行了系统的分析与评价,重点关注方法应用与结果分析,并为创作者提高视频受欢迎程度提供对策与建议。We-media is a new form of media communication based on the common people,which is different from traditional media with highly concentrated discourse power.In particular,we-media videos,as the dissemination method of we-media content,have the characteristics of low threshold,easy implementation,and strong interactivity.However,some we-media videos have hundreds of thousands or even millions of views just after they are released,and some have been released for a long time but no one cares.Why is there such a big difference?This study systematically analyzes and evaluates the popularity of we-media videos by using the explanatory structure model,focusing on method application and result analysis,and provides countermeasures and suggestions for creators to improve the popularity of videos.

关 键 词：自媒体视频 影响因素 解释结构模型 资源优势 流量变现 

分 类 号：F49[经济管理—产业经济]