基于GWR的不同类型酒店住宿价格影响因素及空间异质性研究--以苏州市为例  

A Study on Influencing Factors and Spatial Heterogeneity of Different Types of Hotel Accommodation Prices Based on GWR--Taking Suzhou City as an Example

作　　者：冯伟 赵倩倩 张义杰 FENG Wei;ZHAO Qian-qian;ZHANG Yi-jie(School of Business Administration,Nanjing University of Finance and Economics,Nanjing 210023;Beijing Pinnacle Zhiye Tourism Cultural and Creative Co.,Ltd.,Shanghai 201100)

机构地区：[1]南京财经大学工商管理学院,江苏南京210023 [2]北京巅峰智业旅游文化创意股份有限公司,上海201100

出　　处：《江苏商论》2022年第4期14-22,31,共10页Jiangsu Commercial Forum

摘　　要：酒店住宿价格不仅影响酒店效益,同时也能够反映该地区的旅游业发展水平。本文以江苏省苏州市为例,从空间分异的角度,基于多源大数据对市域范围内酒店住宿价格进行较为细致的格局特征刻画和深入的影响机制分析。使用地理加权回归模型等技术方法,尝试寻找出各影响因素对不同类型酒店住宿价格的影响程度差异,由此形成对酒店住宿价格影响因素的空间异质性规律的认识。研究发现,毗邻医卫设施对不同类型酒店住宿价格的影响差异较大,周边生活设施对不同类型酒店住宿价格的影响相似,各影响因素对不同类型酒店在不同区域的影响程度存在差异。The price of hotel accommodation not only affects hotel benefits,but also reflects the level of tourism development in the region.This paper takes Suzhou City,Jiangsu Province as an example,from the perspective of spatial differentiation,based on multi-source big data,to carry out a more detailed characterization of the pattern of hotel accommodation prices within the city area and an in-depth analysis of the impact mechanism.Using geographic weighted regression model and other technical methods,we try to find out the difference in the degree of influence of each influencing factor on the price of different types of hotel accommodation,so as to form an understanding of the law of spatial heterogeneity of the influencing factors of hotel accommodation price.The study found that the impact of adjacent medical and health facilities on the accommodation prices of different types of hotels is quite different,the surrounding living facilities have similar effects on the accommodation prices of different types of hotels,and the influence of each influencing factor on different types of hotels in different regions is different.

关 键 词：酒店住宿价格 酒店类型 影响因素 空间异质性 GWR 

分 类 号：F59[经济管理—旅游管理]