新疆天山“突出的普遍价值”游客感知分析——基于网络文本分析法  

Visitor Perception Toward Outstanding Universal Value of Xinjiang Tianshan——Based on Web Text Analysis

作　　者：陈妍妍 朱怡婷[1] 付广慧 CHEN Yan-yan;ZHU Yi-ting;FU Guang-hui(Tourism College,Xinjiang University,830049,Urumqi,Xinjiang,China)

机构地区：[1]新疆大学旅游学院,新疆乌鲁木齐830046

出　　处：《特区经济》2022年第3期124-128,共5页Special Zone Economy

基　　金：新疆大学2020年度大学生创新训练计划项目“世界遗产突出的普遍价值及感知研究”(202010755091)。

摘　　要：本文结合网络文本分析法对新疆天山世界自然遗产地“突出的普遍价值”(OUV)的游客感知进行分析,进而通过将新疆天山OUV的专家评价与公众感知进行对比,对新疆天山在申遗过程中、阐释与传播时的价值丢失问题进行具体讨论并给出相关建议。新疆天山OUV的专家评价和公众感知的共性部分体现在游客能够有效感知新疆天山OUV的美学价值,差异部分表现在新疆天山OUV在阐释与传播时生态学价值的部分丢失以及在申遗过程中相关文化的价值丢失。This paper analyzes the tourist perception of“outstanding universal value”(OUV)of Tianshan World Natural Heritage Site in Xinjiang with the web text analysis method,then compares the expert evalua⁃tion of Tianshan OUV in Xinjiang with the public perception,discusses and gives some suggestions on the loss of value in the process of applying for the remains,explaining and spreading Tianshan in Xinjiang.The com⁃monality of expert evaluation and public perception of Tianshan OUV in Xinjiang is that tourists can effec⁃tively perceive the aesthetic value of Tianshan OUV in Xinjiang.The difference is partly reflected in the loss of ecological value of Tianshan OUV in Xinjiang in the interpretation and dissemination,as well as the loss of the value of related cultures in the process of applying for relics.

关 键 词：突出的普遍价值 网络文本 游客感知 

分 类 号：F592.7[经济管理—旅游管理]