街区品牌建设中的文化转译与视觉化表达  

Cultural Translation and Visual Expression in Block Brand Construction

作　　者：姚瑶[1] 汪哲皞[1] 

机构地区：[1]浙江工业大学设计与建筑学院

出　　处：《建筑与文化》2022年第4期102-103,共2页Architecture & Culture

摘　　要：在城市化进程持续推进的背景下,关于街区的建设也愈发得到重视,其中建设街区品牌的发展方式,因能提升街区的认知度与街区文化的传播度,成为了街区发展与建设的重要路径。而对街区文化进行可视化的转译,是塑造街区品牌独特个性,进而建设特色鲜明的街区品牌的有效方法。文章将阐述文化转译与视觉化表达在街区品牌建设中产生的积极影响,通过对实际案例的分析,归纳其作用方法,梳理实践流程,为建设街区品牌提供参考性思路。In the context of continuous urbanization, more and more attention has been paid to the construction of blocks. The development mode of building block brands has become an important path for the development and construction of blocks because it can improve the recognition of blocks and the dissemination of block culture. The visual translation of the block culture is an effective method to shape the unique character of the block brand and build a distinctive block brand. This paper will expound the positive influence of cultural translation and visual expression on the building of block brand, summarize the methods of its function through the analysis of actual cases, and organize the practical process, so as to provide reference ideas for the building of block brand.

关 键 词：城市街区 文化转译 视觉化表达 品牌建设 

分 类 号：TU984.114[建筑科学—城市规划与设计]