《觉山》旅游品牌文创设计研究  

RESEARCH ON CULTURAL AND CREATIVE DESIGN OF TOURISM BRAND “JUESHAN”

作　　者：毛斌[1] 王晨 

机构地区：[1]山东建筑大学艺术学院

出　　处：《包装与设计》2022年第1期138-139,共2页Package & Design

摘　　要：觉山寺是灵丘古时九景之一,是灵丘县开发较早的一处旅游景点。就目前发展状况来看,旅游产业开发非常欠缺,对于旅游品牌的塑造、推广及文创产品的开发还十分不足。本文通过对觉山的历史及旅游资源深入地了解,发掘其旅游资源的独特性,树立其独有的旅游品牌形象,开发《觉山》系列文创产品。将觉山古村古寺的历史发展脉络、特色景点以长卷插画的方式表现出来,并且以插画为依据,进一步衍生出一系列文创产品,让觉山的美丽风光和悠久历史以一种简洁有趣的方式传达给游客,让文创产品在为景区带来商业价值的同时,也能更好地传承弘扬觉山古村古寺的悠久历史文化。Based on the in-depth understanding of the history and tourism resources of Jueshan, this paper explores the uniqueness of the tourism resources of Jueshan Temple and establishes its unique tourism brand identity. The authors also developed the “Jueshan” series of cultural and creative products for the brand. The historical development context of the ancient temples of the ancient village of Jueshan and the characteristic scenic spots are expressed in the form of long scroll illustrations. Based on these illustrations, a series of cultural and creative products are further derived, so that the beautiful scenery and long history of Jueshan can be conveyed to every tourist. In addition to adding commercial value to the scenic area, the cultural and creative products also better inherit and carry forward the long history and culture of Jueshan Temple.

关 键 词：觉山寺 旅游品牌 插画 长卷 文创产品 

分 类 号：F59[经济管理—旅游管理]