数字经济背景下我国出版产业的经济特征及政策体系  

Economic Characteristics and Policy System of China’s Publishing Industry Under the Background of Digital Economy

作　　者：许珂 XU Ke(Editorial Department of The Journal of Dezhou University,Dezhou Shandong 253023,China)

机构地区：[1]德州学院学报编辑部,山东德州253023

出　　处：《德州学院学报》2022年第2期61-66,共6页Journal of Dezhou University

基　　金：2017年国家社会科学基金项目“弘扬我国优秀传统文化与提升少数民族文化精品竞争力的研究”(项目编号:2017BMZ050)阶段性成果;德州学院人才引进项目(项目编号:2021xjr213)。

摘　　要：数字经济催生我国出版产业的重构,随着出版产业数字化进程的加快,从政府角度建立起数字经济环境下与我国出版产业相协调的治理体系至关重要。数字经济是以大数据分析为基础,建立在信息技术之上的经济形态,数字经济背景下我国出版产业围绕“以市场经济为基础、以技术更新为动力”为主要特征,呈现供应链的重构与出版媒体的融合、出版产业的规模报酬效应、特殊定价机制与知识产权保护、数字出版企业间并购重组等经济特征。以数字经济环境下我国出版产业的经济特征为依据,政府通过宏观调控政策、市场引导政策、技术促进政策、规范性政策的实施,加速构建数字经济环境下我国出版产业的政策体系,保障我国出版产业稳定、有序、快速发展。Digital economy hastens the reconstruction of China’s publishing industry. With the acceleration of the digitization process of the publishing industry, it is very important to establish a governance system coordinated with China’s publishing industry under the digital economy environment from the perspective of the government.Digital economy is an economic form based on big data analysis and information technology. Under the background of digital economy, China’s publishing industry focuses on the main characteristics of "based on market economy and driven by technological renewal", showing the economic characteristics of supply chain reconstruction and integration of publishing media, increasing returns to scale of publishing industry, special pricing mechanism and intellectual property protection, mergers and acquisitions among digital publishing enterprises. Based on the economic characteristics of China’s publishing industry under the digital economy environment, the government accelerates the construction of the policy system of China’s publishing industry under the digital economy environment through the implementation of macro-control policies, market guidance policies, technology promotion policies and normative policies, so as to ensure the stable, orderly and rapid development of China’s publishing industry.

关 键 词：数字经济 出版产业 经济特征 政策体系 

分 类 号：G230[文化科学]