体育强国建设背景下我国体育产业现实问题与发展策略  

Practical Problems and Development Strategies of China's Sports Industry Under the Background of Sporting Powerhouse Construction

作　　者：任波 黄海燕[1] REN Bo;HUANG Hai-yan(School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China;School of Physical Education,Yancheng Teachers University,Yancheng 224002,China)

机构地区：[1]上海体育学院经济管理学院,上海200438 [2]盐城师范学院体育学院,江苏盐城224002

出　　处：《体育文化导刊》2022年第4期68-74,89,共8页Sports Culture Guide

基　　金：国家社会科学基金青年项目(20CTY007)。

摘　　要：运用文献资料法等,探究体育强国建设背景下我国体育产业现实问题与发展策略。体育强国建设背景下,我国体育产业以推动体育产业成为国民经济支柱性产业为战略目标,以培育经济发展新动能为战略任务。存在体育产业的经济社会贡献能力有待加强、体育产业政策有待完善、体育产业体系有待健全、体育市场主体活力有待提升、体育产业规模有待扩大、体育消费基础有待夯实等现实问题。提出发展策略:政策层面,制定支柱产业培育政策;产业层面,打造现代体育产业体系;市场层面,培育体育产业市场主体;社会层面,吸引社会力量参与发展;要素层面,加强体育产业要素供给;消费层面,促进大众参与体育消费。By using the method of literature review,this paper explored the practical problems and development strategies of China's sports industry under the background of sports power construction.Under the background of sporting powerhouse construction,China's sports industry takes promoting sports industry to become a pillar industry of national economy as its strategic goal and cultivating new economic development driving forces as its strategic task.There are some practical problems in sports industry as follows:Its economic and social contribution ability needs be strengthened,sports industry policy needs be improved,sports industry system needs be enhanced,sports market subject vitality needs be improved,sports industry scale needs be expanded,and sports consumption foundation needs be consolidated.In view of this,this paper put forward the development strategies:We should formulate policies for cultivating pillar industries at the policy level,build a modern sports industry system at the industrial level,cultivate the market subject of sports industry at the market level,attract social forces to participate in development at the social level,strengthen the supply of sports industry elements at the element level,and promote public participation in sports consumption at the consumption level.

关 键 词：体育经济 体育产业 体育强国 国民经济支柱性产业 

分 类 号：G812[文化科学—体育学]