乡村特色产业价值共创:瓶颈突破与能力跃迁——基于本土龙头企业的双案例观察  

Value Co-creation of Rural Characteristic Industries from the Perspectives of Bottleneck Breakthrough and Capability Transition:ADual Case Study Based on Local Leading Enterprises

作　　者：张德海[1,2] 金月 杨利鹏 陈超 ZHANG Dehai;JIN Yue;YANG Lipeng;CHEN Chao

机构地区：[1]重庆工商大学管理科学与工程学院 [2]南京农业大学经济管理学院

出　　处：《中国农村观察》2022年第2期39-58,共20页China Rural Survey

基　　金：国家社会科学基金项目“乡村振兴战略下现代农业服务供应链协同机制研究”(项目编号:18BGL017)的资助。

摘　　要：县域乡村特色产业是乡村产业振兴的重要板块。本文利用赋能理论和价值共创理论,以两家龙头企业为研究对象,采用纵向探索性双案例研究方法,全面呈现了本土龙头企业在不同发展阶段的价值共创行为,并系统探索了本土龙头企业带动乡村特色产业价值共创的过程机制。研究发现:第一,本土龙头企业为突破不同发展阶段面临的资源瓶颈,主动寻求外部合作主体赋能,遵循“对象性赋能—操作性赋能—组合性赋能”的动态路径;第二,被赋能的本土龙头企业采用“拼凑—编排—协奏”的资源行动路径,不断累积和拓展原料供给、品牌辐射、精深加工、跨界融合等核心能力;第三,本土龙头企业与外部合作主体形成了双向赋能格局,通过资源和服务的交叉整合实现乡村特色产业价值共创。County-level rural characteristic industry is an important part of rural industry revitalization. Based on the theory of empowerment and value co-creation, this article takes two leading enterprises as the research objects, adopts the vertical exploratory double case study method, comprehensively presents the value co-creation behavior of local leading enterprises in different stages,and systematically explores the process mechanism of local leading enterprises driving the value co-creation of rural characteristic industries. The results show that, firstly, in order to break through the resource bottlenecks in different stages, local leading enterprises actively seek for empowerment from external partners and follow the dynamic path of “objective empowerment-operational empowerment-combinatorial empowerment”. Secondly, the “empowered” local leading enterprises accordingly adopt the resource action path of “patchwork-arrangement-collaboration” to continuously accumulate and expand the core capabilities of raw material supply, brand radiation, deep processing and cross-border integration. Thirdly, local leading enterprises and external partners essentially form a two-way empowering pattern, which realizes the value co-creation of rural characteristic industries throughthe crossintegration of resourcesand services.

关 键 词：乡村特色产业 龙头企业 价值共创 资源瓶颈 赋能路径 

分 类 号：F323.4[经济管理—产业经济]