“一带一路”背景下跨境电商企业物流模式选择研究——以中铁快运为例  

Research on the Choice of Logistics Model for Cross-border E-Commerce Enterprises in The Context of“The Belt and Road”:Taking China Railway Express as an Example

作　　者：魏爽 刘伟华[1] 迟强 WEI Shuang;LIU Wei-hua;CHI Qiang(College of Management and Economics,Tianjin University,Tianjin 300072;China Railway Express Co.,LTD.,Beijing 100055)

机构地区：[1]天津大学管理与经济学部,天津300072 [2]中铁快运股份有限公司,北京100055

出　　处：《供应链管理》2022年第3期63-71,共9页SUPPLY CHAIN MANAGEMENT

基　　金：科技部国家重点研发计划“智慧物流与智能服务”课题(2018YFB1601401)。

摘　　要：随着“一带一路”的深入推进,涌现出多种物流模式,企业选择不同的物流模式会带来成本以及服务质量的差异。文章对“一带一路”背景下跨境电商的物流模式选择进行探究,得到以下结论:首先,文章对现有的跨境电商企业物流模式进行总结与分析,探讨不同物流模式的差异;其次,基于文献分析,总结出影响“一带一路”背景下跨境电商物流发展模式的一级指标,分别是产品特性、物流信息技术与能力、物流总成本、经济与政策环境以及物流服务质量;再次,采用基于AHP-模糊综合评价方法帮助跨境电商企业明确符合自身情况的物流模式;最后,针对中铁快运的调研情况进行评价,得到的评价结果可以为其提供参考。The chance of choosing different logistics models differs significantly in cost and service quality based on the emerging different logistics models with the promotion of the country s Belt and Road Portal.This paper explores the choice of logistics mode for cross-border e-commerce in the context of the Belt and Road Initiative,and draws the following conclusions.First,this paper summarizes and analyzes the existing logistics modes of cross-border e-commerce enterprises,and discusses the differences of different logistics modes;second,based on literature analysis,it summarizes the first-level factors that affect the development mode of cross-border e-commerce logistics in the context of the Belt and Road Initiative.The indicators are product characteristics,logistics information technology and capabilities,total logistics cost,economic and policy environment,and logistics service quality;thirdly,this paper adopts the AHP-fuzzy comprehensive evaluation method to help cross-border e-commerce companies identify logistics that suit their own conditions Finally,this paper evaluates the research situation of China Railway Express,and the evaluation results obtained can provide reference for it.

关 键 词：“一带一路” 跨境电商物流 物流模式 评价指标体系 

分 类 号：F252.24[经济管理—国民经济]