新媒体时代电视综艺节目创新路径研究——以《我是歌手》《快乐大本营》为例  

On the Path to Innovation of TV Variety Shows in the New-media Era:A Study on “I Am a Singer” and “Happy Camp”

作　　者：张道升 陈雪娇 ZHANG Daosheng;CHEN Xuejiao

机构地区：[1]合肥师范学院文学院,安徽合肥230601

出　　处：《芜湖职业技术学院学报》2021年第4期54-57,共4页Journal of Wuhu Institute of Technology

基　　金：国家社科基金一般项目“基于字料库的《汉语大字典》异体字整理与研究”(项目号:21BYY141)。

摘　　要：新媒体时代,电视综艺节目得以快速发展、传播,但也出现同质化倾向严重,文化性、审美性不足等诸多问题。《我是歌手》因为目标参赛群定位高、对情怀过度消费、缺少创新等原因,在几季热播后现在收视率惨跌;《快乐大本营》因为突出全民娱乐、重视草根参与和互动交流,在全国刮起了一场"快乐旋风"。对这两个典型综艺节目的分析表明:电视综艺节目不仅要具有娱乐性、观赏性,能够满足观众需求,同时还必须具有思想性、文化性、艺术性、审美性,能够弘扬社会主流价值观,才能长盛不衰。In the new-media era,the TV variety show has seen rapid development and communication,while it has been encountered with some problems including serious homogenization of its contents.At present,the audience rating of“I am a singer”has fallen sharply after continuous series hits because of high-positioning of the target participants,excessive consumption of nostalgic feelings,lack of innovation and so on.“Happy Camp”has created a“happy whirlwind”across the country because it highlights the idea of national entertainment,values interactive communication and keeps a foothold in the grass-root section.Through the analysis on these twp typical variety shows,the conclusion was made as following:variety shows shall not only be esthetic and entertaining to meet the needs of the audience,but also have ideological,cultural,artistic and aesthetic meanings to carry forward the social mainstream values.Only in this way,can TV variety shows win enduring popularity.

关 键 词：新媒体时代 电视综艺节目 瓶颈期 创新 营销策略 

分 类 号：G210[文化科学—新闻学]