中国武术“散打王”争霸赛的经验与启示  

Experience and Enlightenment of Chinese Wushu "Sanda King" Competitions

作　　者：段越 郭宏权 李臣 Duan Yue;Guo Hongquan;Li Chen(College of Education and Sports Sciences,Yangtze University,Jingzhou Hubei 434023,China)

机构地区：[1]长江大学教育与体育学院,湖北荆州434023

出　　处：《武术研究》2022年第1期46-50,共5页Wushu Studies

基　　金：国家社科基金重点项目,编号:17ATY011;湖北省社科基金一般项目(后期资助项目),编号:2020291;2019年湖北省教育厅哲学社会科学研究青年项目,编号:19Q043。

摘　　要：文章采用文献资料法和文本分析法,对中国武术"散打王"争霸赛的发展历程进行了学理性回溯与思考。研究认为,中国武术"散打王"争霸赛建立了具有中华民族特色的散打赛事品牌,开启了中国武术散打赛事国际化运作模式,推动了中国武术赛事商业化进程、弘传了中国武术承载的"真、善、美"价值理念。面对赛事商业运作受高额成本和资金链断裂的双重限制,赛事策划运营过程中产权界限模糊导致品牌定位失衡,赛事包装中武术文化内涵淡化,动态赛制设置和赛事时间冲突的难以调和等问题,应有效采取大力开发赛事产品,促进体育产业的发展;把握新媒体时代,增强中国武术国际影响力;立足武术文化理念,塑造散打赛事知名品牌;尽快建立具有自主知识产权的IP赛事平台,提升赛事影响力等多维策略,以促使其在新时代实现自身高质量发展。Using literature materials,text analysis and other research methods,the development process of the Chinese Wushu "Sanshou King" contest was reviewed and pondered.Research believes that the Chinese Wushu "Sanshou King" competition has established a Sanda event brand with Chinese national characteristics,opened the international operation mode of Chinese Wushu Sanda events,promoted the commercialization of Chinese Wushu events,and promoted the development of Chinese Wushu.The value concept of truth,goodness and beauty.Faced with the dual restrictions of high cost and broken capital chain in the commercial operation of the event,the blurring of property rights in the process of event planning and operation leads to unbalanced brand positioning,the martial arts cultural connotation in the event packaging is diminished,and the dynamic competition system settings and competition time conflicts are difficult to reconcile.,Should take effective measures to develop event products to promote the development of the sports industry;grasp the new media era to enhance the international influence of Chinese martial arts;build a well-known brand of Sanda events based on the concept of martial arts culture;establish an IP event platform with independent intellectual property rights as soon as possible to improve Multi-dimensional strategies such as the influence of the event to promote its high-quality development in the new era.

关 键 词：中国武术 散打王 品牌赛事 散打赛事 

分 类 号：G85[文化科学—民族体育]