安徽省高校商务英语专业建设同质化现象根源及消解策略  

The Cause and Strategy of Homogenization of Business English Major in Universities in Anhui Province

作　　者：汤玲玲 TANG Ling-ling(School of Foreign Languages,Chaohu University,Chaohu,238000 China)

机构地区：[1]巢湖学院外国语学院,安徽巢湖238000

出　　处：《新疆职业教育研究》2022年第1期15-20,共6页Vocational Education Research in Xinjiang

基　　金：安徽省高等学校省级质量工程重点教研项目“后疫情时代英语专业课程思政线上线下混合式教学研究——以《英汉/汉英笔译》课程为例”(项目编号:2020jyxm1261);2019年度巢湖学院质量工程大规模在线开放课程(MOOC)示范项目“英语专业创新创业教育”(项目编号:ch19mooc16);安徽省质量工程项目一般教学研究项目“POA视阈下大学英语混合式教学模式的构建”(项目编号:2020jyxm1271)。

摘　　要：近年来,安徽省高校(以本科类高校为主)商务英语专业建设呈现出“一本院校领队、二本院校主力、其他转型本科院校助力”的稳步发展态势,然而内驱动力弱、专业年轻化、培养难度大等内外因致使商务英语专业出现“千校一面”的同质化现象,突出表现在专业定位模糊、人才培养方案雷同等方面。为化解同质化现象消解难度,通过微观层面“一盯、二挖、三凸”的消解策略,提出克服同质化现象的理据,为消解专业趋同现象开拓新思路。It is investigated that there are some problems in recent years existing in Business English majors in the universities in Anhui province such as weak internal driving force,younger professionalism,and bigger difficulties in training talents,which results in the“homogenization”phenomenon in many universities which is highlighted in the aspects of vague professional orientation and similar talent training programs.The paper provides a strategy to resolve the difficulty of“homogenization”phenomenon,that is,the strategy of“core,digging and emphasis”at the micro lev⁃el,aiming to get new ideas to eliminate the phenomenon of professional convergence.

关 键 词：商务英语 同质化 消解策略 

分 类 号：H319[语言文字—英语]