家庭禀赋、市场特性影响农户旅游创业意愿的实证分析——基于赣南地区6个乡村旅游区的调查数据  

Empirical Analysis on the Influence of Family Endowment and Market Characteristics on the Tourism Entrepreneurial Intention of Farmers--Based on the Survey Data of Six Rural Tourism Areas in Southern Jiangxi

作　　者：罗镜秋 LUO Jing-qiu(School of History,Geography and Tourism,Shangrao Normal University,Shangrao,Jiangxi 334000,China)

机构地区：[1]上饶师范学院历史地理与旅游学院,江西上饶334000

出　　处：《台湾农业探索》2021年第6期41-48,共8页Taiwan Agricultural Research

基　　金：江西省教育科学规划课题(16YB123);2021年度江西科技学院人文社会科学项目(RW2012)。

摘　　要：【目的/意义】构建家庭禀赋、市场特性影响农户旅游创业意愿的模型并进行实证分析,为农户旅游创业行为的可持续性和相关部门的科学管理提供参考。【方法/过程】在分析赣南地区农户旅游创业现状的基础上,运用Logistic回归分析方法实证分析家庭禀赋、市场特性主观认知与农户旅游创业意愿之间的关系。【结果/结论】结果显示,农户的各项旅游创业禀赋、市场特性主观认知能力等内外因素对农户旅游创业意愿具有统计意义的显著影响。基于此,农户可以从个人和家庭两个角度出发,充分利用社会关系资源,提升和积累创业技能与经验乃至整体的知识储备;而政府部门应当从农户创业发展的短板入手,制定相关政策、精准帮扶和支持农户旅游创业活动,为农户营造良好的创业环境、促进旅游空间正义。【Objective/Meaning】The model of family endowment and market characteristics affecting farmers’willingness to start a business in tourism was constructed and empirically analyzed,so as to provide reference for the sustainability of farmers’tourism entrepreneurial behavior and the scientific management of relevant departments.【Methods/Procedures】Based on the analysis of the current situation of farmers’tourism entrepreneurship in southern Jiangxi,the Logistic regression analysis method was used to empirically analyze the relationship between family endowment,subjective cognition of market characteristics and farmers’willingness to tourism entrepreneurship.【Results/Conclusions】The results showed that the internal and external factors such as farmers’tourism entrepreneurial endowments and subjective cognitive ability of market characteristics had significant statistical impacts on farmers’tourism entrepreneurial intention.Based on this,this study suggested that farmers could make full use of social relationship resources to enhance and accumulate entrepreneurial skills and experience and even the overall knowledge reserves from both individual and family perspectives.The government departments should start from the shortcomings of farmers’entrepreneurial development,formulate relevant policies,and provide precise assistance and support to farmers’tourism entrepreneurial activities,so as to create a good entrepreneurial environment for farmers and promote the tourism space justice.

关 键 词：农户旅游创业 创业意愿 影响因素 赣南地区 

分 类 号：F323.3[经济管理—产业经济]