消费者素养的研究现状与展望  

A Review and Prospect of Consumer Competency

作　　者：刘国芳 张梅 LIU Guo-fang;ZHANG Mei(School of Economics and Management,Shanghai Maritime University,Shanghai 201306,China;School of Sociology and Psychology,Central University of Finance and Economics,Beijing 100875,China)

机构地区：[1]上海海事大学经济管理学院,上海201306 [2]中央财经大学社会与心理学院,北京100875

出　　处：《应用心理学》2022年第2期147-156,共10页Chinese Journal of Applied Psychology

基　　金：上海海事大学人才引进科研启动项目和中央财经大学科研创新团队支持计划资助。

摘　　要：消费者素养指的是消费者具有的在变化的市场中有效决策和理性消费的必备能力,主要有决策过程模型和知识态度技能模型两种理解思路,彼此不同但密切相关。当前,越来越多的学者和企业开始重视对消费者素养的研究,如其内涵、结构、低素养消费者的决策模式和消费者教育等。相对而言,国内仅有少数金融素养、消费者维权方面的研究。未来研究可以在消费者素养研究的本土化、新型经济形态下的消费者素养、消费者教育等方面深入展开。Consumer competency refers to the needed capabili-ties to consume effectively and rationally in a chang-ing market.Consumer competency can be conceptu-alized either on the basis of consumption deci-sion-making processes model or on the basis of knowledge-attitude-skill model.The two models are different but related with each other.Nowadays,more and more researchers and enterprises focusing on investigating the concept,construct,education of consumer competency,as well as the decision-mak-ing models of consumers with lower levels of compe-tency.In contrast,domestic research on consumer competency is relatively lacking and only a few stud-ies investigated the financial literacy and consumer rights.Future study may focus on the localization of research of consumer competency,consumer compe-tency in new forms of economy such as platform e-conomy and share economy,and the education of consumer competency.

关 键 词：消费者素养 消费者行为 消费者教育 消费决策 

分 类 号：B849[哲学宗教—应用心理学]