竞争情报视阈下企业商业模式竞争优势研究——以典型共享单车企业为例  

Research on the Competitive Advantage of Enterprise Business Model Under the Competitive Intelligence Perspective:A Case Study of Typical Bike-Sharing Companies

作　　者：李杰 周霞 Li Jie;Zhou Xia(Business School, University of International Business and Economics, Beijing 100020;School of Management, Jilin University,Changchun 130022)

机构地区：[1]对外经济贸易大学国际商学院,北京100020 [2]吉林大学管理学院,长春130022

出　　处：《情报杂志》2022年第4期46-53,共8页Journal of Intelligence

基　　金：国家自然科学基金项目“基于行业异质多样性的多层次纵向外资技术溢出研究”(编号:71672037);对外经济贸易大学中央高校基本科研业务费专项资金资助“‘一带一路’研究数据库建设项目”(编号:TS4-05);对外经济贸易大学研究生科研创新基金项目“新兴市场中多市场领域重叠与企业创新:子公司的作用”(编号:202130)。

摘　　要：[研究目的]在企业间竞争愈发激烈的背景下,竞争情报在构建商业模式竞争优势研究中的作用日益凸显。通过多案例分析有利于探明创新企业商业模式的路径,对挖掘企业竞争优势具有重要意义。[研究方法]利用竞争情报的相关理论并结合商业模式要素的相关内容构建了案例观察框架,剖析了四大单车企业的竞争情报搜集、竞争情报分析、竞争情报服务、竞争情报组织等内容。[研究结论]竞争情报活动对企业创新商业模式可构建的竞争优势涵盖了竞争情报搜集活动创造的数字赋能盈利契机,灵活的竞争情报组织模式为双渠道协同运营营造了条件,竞争情报服务活动可促进企业创造多元化价值,竞争情报分析活动协助企业形成自身差异化优势。[Research purpose]In the context of increasingly fierce competition among enterprises,the role of competitive intelligence in the study of the competitive advantage of business models has become increasingly prominent.The multi-case analysis is conducive to exploring the innovation path of enterprise business models,which is important for tapping the competitive advantage of enterprises.[Research method]In this paper,a case observation framework was constructed using the relevant theories of competitive intelligence and the elements of business models,and the competitive intelligence collection,competitive intelligence analysis,competitive intelligence service,and competitive intelligence organization of four major bicycle-sharing enterprises were analyzed.[Research conclusions]The study found that competitive intelligence activities can build competitive advantages for firms through innovative firm's business models,including digital empowerment profit opportunities created by the collection activities of competitive intelligence,flexible competitive intelligence organization model creates conditions for dual-channel operation,competitive intelligence service activities can promote firms to create diversified valuable,and competitive intelligence analysis activities help firms to form their differentiation advantages.

关 键 词：竞争情报 竞争情报搜集 竞争情报分析 竞争情报服务 竞争情报组织 商业模式 竞争优势 共享单车 

分 类 号：G350[文化科学—情报学]