海南热带花卉产业文旅融合的发展路径与对策  

The Development Modes and Improvement Strategies of Cultural and Tourism Integration of Tropical Flower Industry in Hainan Province

作　　者：昌秋霞 李霖明[1,2] 张哲 钟云芳[1] Chang Qiuxia;Li Linming;Zhang Zhe;Zhong Yunfang(Key Laboratory of Biology of Tropical Flower Resources of Hainan Province/College of Forestry,Hainan University,Haikou Hainan 57O228;Forestry Project Management Office of Hainan Province,Haikou Hainan 57O2O3)

机构地区：[1]海南省热带特色花木资源生物学重点实验室/海南大学林学院,海南海口570228 [2]海南省林业项目管理办公室,海南海口570228

出　　处：《热带林业》2022年第1期58-62,67,共6页Tropical Forestry

基　　金：教育部新农科研究与改革实践项目:新农科背景下热带林学产教融合协同育人机制的构建与实践;海南大学教学名师工作室项目(HDMS202016)。

摘　　要：“全域旅游”的提出使中国旅游业迈向产业融合及共建共享的发展道路。近年来,在生态文明建设和美丽乡村的战略实施过程中,热带花卉文旅产业依托其丰富的种质资源以及深厚的花卉文化内涵,在旅游市场上广受欢迎。文章在分析国内外花卉产业发展概况及文旅融合典型案例的基础上,探讨二者产业融合的发展路径,提出海南热带花卉文旅产业存在的问题及优化策略,以期为今后相关产业的发展提供理论参考。The proposal of"Holistic Tourism"makes China's tourism industry move towards the development path of industrial integration,joint construction and sharing.In recent years,under the direction of Beautiful Village and Eco-civilization,the tropical flower tourism is very popular in the market because of its rich resources and deep cultural richness.Basing on the analysis of the development situation of the flower industry at home and abroad and the typical cases of the integration of culture and tourism,this study discusses the development modes of their industry convergence and propose optimization strategies based on problems of Hainan Province's tropical flower cultural tourism industry in order to provide theoretical guidance for the future development of related industries.

关 键 词：热带花卉 文旅融合 全域旅游 

分 类 号：X503.233[环境科学与工程—环境工程]