社交网络传播农业科技信息的SWOT研究  

SWOT Research on the Spreading Agricultural Information of Science & Technology Based on Social Network

作　　者：周德锋[1] ZHOU Defeng(Hunan Chemical Vocational Technology College,Zhuzhou 412004)

机构地区：[1]湖南化工职业技术学院,株洲412004

出　　处：《办公自动化》2022年第9期6-8,55,共4页Office Informatization

基　　金：湖南省教育厅科学研究优秀青年项目“基于社交网络的农业科技信息服务及应用研究”(20B195),主持人:周德锋。

摘　　要：农业科技在实施乡村振兴战略过程中发挥着至关重要的作用。随着移动互联网的快速发展,社交网络已渗透到人们核心的日常生活中,凭借其自身的特征优势为农业科技信息传播提供便捷。运用SWOT分析法分析社交网络传播农业科技信息的内部优势和劣势、外部机会和挑战,构建社交网络传播农业科技信息的SWOT矩阵,研究利用机会、发挥优势、回避威胁、克服弱点的战略,有助于促使社交网络更好地开展农业科技信息服务。Agricultural information of science & technology bears the core function in realizing the country’s rural vitalization strategy. With the rapid development of Internet, it not only has permeated the social network in our daily life, but also has provided the convenient ways to spread the agricultural information of science & technology based on its disadvantages. In this paper, it aims to analyze the strengths, weaknesses, opportunities and threats on spreading of agricultural information of science & technology on social network by SWOT and construct the spreading SWOT matrix. Due to promote the better services for agricultural information of science & technology through social network, the paper puts forwards four strategies, including taking advantage of opportunities,giving full play to advantages,avoiding threats and overcoming weaknesses.

关 键 词：社交网络 农业科技信息 SWOT分析 

分 类 号：S126[农业科学—农业基础科学]