动漫艺术与文化张力——以日、美动漫为例谈动漫产业的多元特质  

Animation Art and Cultural Tension——On the Multiple Characteristics of Animation Industry Taking Japanese and American Animations as Examples

作　　者：徐秀明 XU Xiuming(Institute of Arts Education,Hangzhou Normal University,Hangzhou 311121,China)

机构地区：[1]杭州师范大学艺术教育研究院,浙江杭州311121

出　　处：《济宁学院学报》2022年第2期15-23,共9页Journal of Jining University

基　　金：国家社科基金青年项目“‘文化研究’视野下的中国动漫”(09CZW062)。

摘　　要：动漫是当代综合性最高的后现代艺术之一,其最主要的创新动力并非资金、技术等外因,而是多元文化互动的内驱力。日、美动漫之所以畅销世界,与其张力十足的文化内涵密切相关:日本动漫产业的各方面,如生产模式、题材类型和形式风格等等,都呈现多元对峙交错发展的形态;美国动漫文化亦多元繁复,内部有动画与漫画、光明与黑暗、理想与现实等奇妙的矛盾统一体。中国动漫要健康发展,强调审美多元取向的后现代美学,是最佳发展路向之一。Contemporary animation is one of the most comprehensive post-modern comprehensive arts at present.Its main driving force for innovation is not external factors such as capital and technology, but the internal driving force of multicultural interaction.The reason why Japanese and American animations are popular in the world is closely related to the cultural connotation full of cultural tension.All aspects of the Japanese animation industry, such as production mode, theme type and formal style, etc.,show the form of multiple confrontation and staggered development.American animation culture is also diverse and complex.There are many contradictions within it, such as animation and comics, light and darkness, ideal and reality, etc.If Chinese animation develops healthily, post-modern aesthetics that emphasizes multiple aesthetic orientations is one of its best development directions.

关 键 词：动漫艺术 文化张力 动漫产业 后现代 

分 类 号：G206.3[文化科学—传播学]