基于Vuforia引擎的船政文化AR文创产品设计  

Design of AR Cultural and Creative Products of Shipping Administration Culture Based on Vuforia Engine

作　　者：张正柱 罗成立 Zhang Zhengzhu;Luo Chengli(College of Design,Yango University,Fuzhou 350015,China;College of Artificial Intelligence,Yango University,Fuzhou 350015,China)

机构地区：[1]阳光学院设计学院,福建福州350015 [2]阳光学院人工智能学院,福建福州350015

出　　处：《宁夏大学学报（自然科学版）》2022年第1期121-124,共4页Journal of Ningxia University(Natural Science Edition)

基　　金：福建省教育厅中青年教师教育科研项目(JAT200858);文化旅游部文化艺术和旅游研究项目信息化发展专项(xxhfzzx201906)。

摘　　要：本文研究移动AR技术与旅游文创产品的结合路径,以马尾船政文化为例阐述AR技术与文创产品结合的具体设计思路.通过三维技术构建虚拟的船政文化建筑和文物模型,应用图像处理技术进行卡通式的文创产品卡片和产品包装设计,结合Unity引擎和Vuforia引擎技术创建配套的“船政在AR”APP.该系统将技术与艺术结合来实现文化知识的传达并且兼具了创意乐趣,以新颖的方式传播马尾船政文化,实现游客与景区文化的深度融合交流.This paper studies the combination path of mobile AR technology and tourism cultural creation.It illustrates the specific design idea by taking Mawei Shipping culture as an example.Firstly,a virtual ship administration cultural architecture and cultural relics model are built through three-dimensional technology.Then cartoon cultural creation cards and product packaging are designed by applying image processing technology.At last,by combining with unity engine and vuforia engine technology,a supporting “ship administration in AR” App is created.The system combines technology and art to realize the transmission of cultural knowledge and creative fun.It spreads Mawei Shipping culture in a novel way,and realizes the in-depth integration and exchange between tourists and scenic spot culture.

关 键 词：马尾船政文化 旅游文创产品 UNITY Vuforia引擎 

分 类 号：TP399[自动化与计算机技术—计算机应用技术] K901[自动化与计算机技术—计算机科学与技术]