湖北烟草品规精准营销评价与分析——基于聚类分析的视角  

Evaluation and Analysis of Precision Marketing of Hubei Tobacco Product Regulations:Based on the perspective of cluster analysis

作　　者：易霖 李承钊 郭嘉铭 万倬琳 YI Lin;LI Chengzhao;GUO Jiaming;WAN Zhuolin(School of Management,Huazhong University of Science and Technology,Wuhan 430074,China;Hubei Province,China National Tobacco Corporation,Wuhan 430030,China)

机构地区：[1]华中科技大学管理学院,武汉430074 [2]中国烟草总公司湖北省公司,武汉430030

出　　处：《科技和产业》2022年第4期258-263,共6页Science Technology and Industry

摘　　要：基于聚类分析的视角,分析湖北省以及经济发展程度类似省份的烟草销售数据,对湖北烟草品规进行分析。结果表明:湖北与河南和湖南品规分布差异较小,可以在四到八档的烟草品规设计上做一些处理,提高五档和八档烟草量;同时,湖北省的经济发展水平会在未来较为显著地影响湖北烟草的品规设计分布,并据此给出相关建议。Based on the perspective of cluster analysis,the tobacco sales data of Hubei Province and other provinces with similar economic development level were analyzed,to analyze the regulation of tobacco products in Hubei Province.It was concluded that there was little difference in the distribution of tobacco products in Hubei Province,Henan Province and Hunan Province.Some processing can be done between the four to eight grades of tobacco product design,and it is improved the quantity of five and eight grades of tobacco.At the same time,the level of economic development in Hubei Province will significantly affect the product design distribution of tobacco in Hubei Province in the future,and relevant suggestions are given based on this.

关 键 词：精准营销 烟草销售 聚类分析 

分 类 号：F204[经济管理—国民经济]