四川省汽车自驾运动营地标识系统构建研究  

Research on the Construction of the Identification System of Auto Sports Recreational Vehicle Campsite in Sichuan Province

作　　者：卢军 舒建平[2] Lu Jun;Shu Jianping(Sichuan Technology and Business University,Meishan 620000 China;Chengdu Sport University,Chengdu 610041 China)

机构地区：[1]四川工商学院体育学院,四川眉山620000 [2]成都体育学院运动休闲学院,四川成都610041

出　　处：《四川工商学院学术新视野》2022年第1期58-62,67,共6页Academic New Vision of Sichuan Technology and Business University

基　　金：四川省科技厅软科学研究计划项目,项目名称:大熊猫国家公园体育旅游资源开发与专项管理研究,项目编号:2020JDR0257。

摘　　要：汽车自驾运动营地标识系统具有展示营地形象、促进生态保护、传播地域文化、维护生命安全与引导休闲生活等重要的意义。研究以四川省汽车自驾运动营地为例,采用实地考察法、文献资料法,首先剖析了四川省营地标识缺乏系统性、规范性、实用性与艺术性等问题,然后创新性地构建了汽车自驾运动营地的标识系统,最后对四川省汽车自驾运动营地标识体系的构建与应用提出相关建议。The auto sports recreational vehicle campsite identification system has important meaning such as displaying the image of the camp,promoting ecological protection,disseminating regional culture,maintaining life safety and guiding leisure life.The study takes Sichuan Province’s auto sports recreational vehicle campsites as examples and adopts field investigations and documentation methods.The research first analyzes the problems of the lack of systematic,normative,practical and artistic.Then,the identification system of the camps is innovatively constructed,and finally relevant suggestions on the construction and its application are put forward in Sichuan Province.

关 键 词：汽车自驾运动营地 标识系统 体系构建 发展建议 

分 类 号：G895[文化科学—体育学]