国产动画电影衍生品发展中存在的问题及优化措施  

Problems and Optimization Measures in the Development of Domestic Animated Film Derivatives

作　　者：张家欣 ZHANG Jia-xin(School of Journalism and Communication,Jilin Normal University,Changchun 136000,China)

机构地区：[1]吉林师范大学新闻与传播学院,长春136000

出　　处：《湖北第二师范学院学报》2022年第3期53-57,共5页Journal of Hubei University of Education

摘　　要：近些年来,我国优秀的动画电影层出不穷,动画电影产业产值不断提高,发展前景与空间进一步扩大。衍生品作为动画电影产业链中的关键一环,不仅可以紧密联系起产业链中的各个环节,还能通过打造IP、进行多种商业模式的融合来提高动画电影的品牌竞争力和市场收益。分析当前市场上我国动画电影衍生品发展中存在的问题,探究相应的解决对策,对完善我国动画电影产业链具有重要意义。In recent years, China′s excellent animated films emerge in an endless stream, the output value of the animated film industry continues to improve, and the prospects and space for development are further expanded.Derivatives, as a key part in the industrial chain of animated films, can not only closely connect all parts of the industrial chain, but also improve the brand competitiveness and market income through the creation of intellectual property and the integration of various business models. Therefore, it is of great significance to understand the problems existing in the development of China′s animation film derivatives in the current market and explore the solutions to improve China’s animation film industry chain.

关 键 词：国产动画电影 衍生品 动画产业链 

分 类 号：J954[艺术—电影电视艺术]