全域旅游视域下乡村旅游整合路径研究  

On the Integration Path of Rural Tourism from the Perspective of Comprehensive Tourism

作　　者：李东和[1] 雷莹莹 蒋璐璇 LI Donghe;LEI Yingying;JIANG Luxuan(School of Business,Anhui University,Hefei 230601,Anhui,China)

机构地区：[1]安徽大学商学院,安徽合肥230601

出　　处：《四川旅游学院学报》2022年第3期43-48,共6页Journal of Sichuan Tourism University

基　　金：安徽省哲学社会科学规划项目“乡村振兴背景下乡村旅游组织化发展研究”,项目编号:AHSKF2018D59。

摘　　要：“全域旅游”发展理念的提出,为乡村旅游高质量发展提供了新思路,也提出了新要求。整合是全域旅游的本质要求,也是乡村旅游转型升级发展的关键。以全域旅游理念审视我国乡村旅游整合的困境,包括乡村旅游产业主体不强、乡村旅游管理不规范、乡村旅游发展能力不足、乡村旅游组织边界不清晰、乡村旅游要素体系不健全等五个方面。在此基础上,构建了全域旅游视域下乡村旅游整合的四大路径,包括核心整合、平台整合、廊道整合、IP整合,一方面推进了全域旅游理念在乡村旅游理论中的发展,另一方面也为通过发展高质量的乡村旅游促进乡村振兴提供实践指导。The concept of“comprehensive tourism”provides new ideas and requirements for the high-quality development of rural tourism.Integration is not only the essential requirement of comprehensive tourism,but also the key to the transformation and upgradation of rural tourism.Firstly,the dilemmas of rural tourism integration in China are examined with the concept of comprehensive tourism,including five aspects:weak enterprises in rural tourism,low level of management,insufficient ability of development,unclear boundary of organization and incomplete system of elements.Secondly,four paths of rural tourism integration are constructed from the perspective of comprehensive tourism,including core integration,platform integration,corridor integration and IP integration.The study can both promote the development of the concept of comprehensive tourism in rural tourism theory and provide practical guidance for promoting rural revitalization by developing high-quality rural tourism.

关 键 词：全域旅游 乡村旅游 乡村振兴 整合路径 

分 类 号：F592[经济管理—旅游管理]