奢侈品服装洗护标签调研与分析  

Investigation and analysis of luxury clothing care labels

作　　者：刘蓉 吴辰钰[3] 马振翔 沈一维 丁雪梅 LIU Rong;WU Chenyu;MA Zhenxiang;SHEN Yiwei;DING Xuemei(College of Fashion and Design,Donghua University Shanghai,200051;Key Laboratory of Clothing Design&Technology,Ministry of Education,Donghua University Shanghai,200051;Shanghai Xinzhuyuan Middle School Shanghai,200136)

机构地区：[1]东华大学服装与艺术设计学院,上海200051 [2]现代服装设计与技术教育部重点实验室(东华大学),上海200051 [3]上海新竹园中学,上海200136

出　　处：《家电科技》2022年第2期114-119,共6页Journal of Appliance Science & Technology

摘　　要：随着我国人民生活水平的逐步提高,越来越多的家庭开始购买奢侈品服装。奢侈品服装通常结构复杂,款式颜色多样,装饰物较多,含多种纤维成分,需要在特定条件下洗涤护理,否则容易造成服装外观形态及功能的损伤。洗护标签是家电企业、洗涤剂企业及消费者了解奢侈品服装洗护条件的重要参考依据,为探究奢侈品服装的护理技术,调研了国际一二线高占比奢侈品品牌共计331件服装的洗护标签,统计并分析纤维成分、洗涤、干燥、漂白、熨烫等护理标签信息。发现:(1)棉、羊毛、锦纶、涤纶、桑蚕丝是奢侈品服装最常用的五类纤维,66%的服装采用两种及以上纤维的混纺面料,无填絮外套在市场上占比最高;(2)51%的奢侈品服装只可干洗,25%只可水洗,98%不可漂白;(3)92%的奢侈品服装不可转笼干燥,只有4%可转笼干燥,12%的奢侈品服装自然晾干方式是阴凉处悬挂晾干、悬挂晾干、在阴凉处平摊晾干和平摊晾干;(4)72%的奢侈品服装为低温熨烫,9%为中温熨烫,18%不可熨烫。研究结果将有助于为家电企业、洗涤剂企业开发高端线服装洗护产品提供理论依据,也为消费者提供服装洗护指导及建议。With the gradual improvement of our people’s living standards,more and more families have begun to buy luxury clothing.Luxury clothing usually has a complex structure,various styles and colors,many decorative objects,and contains a variety of fiber components.It needs to be washed and treated under specific conditions,otherwise it will easily cause damage to the appearance and function of the clothing.The care label is an important reference for home appliance companies,detergent companies and consumers to understand the washing and care conditions of luxury clothing.In order to explore the care technology of luxury clothing,this article surveys a total of 331 international luxury brands with a high proportion of first and second tiers.Clothing care label,statistics and analysis of fiber composition,washing,drying,bleaching,ironing and other care label information.It is found that:(1)Cotton,wool,nylon,polyester,and mulberry silk are the five most commonly used fibers for luxury clothing.66%of the clothing uses blended fabrics of two or more fibers,and non-filled outerwear accounts for the highest proportion in the market;(2)51%of luxury clothing can only be dry-cleaned,25%can only be washed with water,98%can not be bleached;(3)92%of luxury clothing can not be tumble dried,only 4%can be tumble dried,12%of luxury goods Clothes are naturally dried by hanging in the shade,hanging to dry,spreading to dry in the shade,and spreading to dry;(4)72%of luxury clothing is ironed at low temperature,9%is ironed at medium temperature,18%do not iron.The research results will help provide a theoretical basis for home appliance companies and detergent companies to develop high-end line care products,as well as provide consumers with cleaning and care guidance and suggestions.

关 键 词：奢侈品服装 洗护标签 干洗 调研分析 

分 类 号：TS941.79[轻工技术与工程—服装设计与工程]