电视购物三屏互动平台的设计与实现  

Design and Implementation of Three-screen Interactive Platform for TV Shopping

作　　者：江月山[1] Jiang Yueshan(Shenzhen Tianwei Vision Co.,Ltd.Shenzhen Yihe Co.,Ltd.Guangdong 518000,China)

机构地区：[1]深圳市天威视讯股份有限公司深圳宜和股份有限公司,广东518000

出　　处：《广播与电视技术》2022年第2期76-79,共4页Radio & TV Broadcast Engineering

摘　　要：在深圳天威宜和购物原有的传统电视购物频道的基础上,综合有线电视网、机顶盒、音视频、计算机网络、电子商务等领域里的相关技术,设计并实现了互动电视端、移动端和电脑端的三屏互动平台。本文对平台架构和主要的功能模块进行了说明。实现了电视购物互动化,视频节目统一制作发布,全面实现了三屏互动,实现了视频节目、订单、客户、物流、售后等数据的统一管理。基于广电,在新零售领域里进行尝试。Based on original traditional TV shopping channels of Yihe in Tianwei CATV network,three-screen interactive platform of interactive TV terminal,mobile terminal and computer terminal is designed and realized by integrating relevant technologies in the fields of CATV network,STB,audio and video,computer network and e-commerce.This paper describes platform architecture and main functional modules.It realizes interactive TV shopping,unified production and release of video programs,full three-screen interaction,and unified management of video programs,orders,customers,logistics,after-sales and other data.Based on radio and television,an attempt in new retail field has been made.

关 键 词：电视屏 手机屏 电脑屏 互动 电子商务 

分 类 号：TP311.5[自动化与计算机技术—计算机软件与理论]