社交网络平台中的社会资本积累:一个微信群实地实验  

Social Capital Accumulation on Social Network Sites: A Field Experiment in WeChat Groups

作　　者：李彬[1] 翁慧敏 Li Bin;Weng Huimin

机构地区：[1]中央财经大学经济学院,北京市100081

出　　处：《世界经济》2022年第4期162-186,共25页The Journal of World Economy

基　　金：中央财经大学新兴交叉学科建设项目“财经行为科学的跨学科体系建设”的资助。

摘　　要：基于社交网络平台(SNSs)形成的在线社会网络能否使个体有效积累社会资本?本文利用在微信群中进行的实地求助实验,分析在线社会网络对社会资本积累的影响。实验结果显示,基于SNSs形成的社会网络结构能够显著促进社会资本积累,私人微信朋友关系的建立能显著提高社会资本水平;SNSs中行动者的行动对社会资本积累的影响有正有负,微信群内的群体社交氛围对社会资本积累没有显著正向影响,甚至有负向效应,而行动者在微信群内的社交表现和私人间微信社交互动是对社会资本的有效投资。本文丰富了社交在线化对社会资本影响的相关研究。Can online social networks,which are formed based on Social Network Sites(SNSs),effectively accumulate social capital for individuals in them?Using a help-seeking experiment conducted in WeChat groups,this paper analyzes the impact of the structure and behavior of online social networks on social capital accumulation.The results show that the structure of social networks based on SNSs contributes to the promotion of social capital.And establishing personal WeChat friend relationship can significantly increase social capital.The actions of agents in social networks of SNSs have both positive and negative effects on social capital.Social interactions among the members in WeChat groups does not significantly promote social capital,or even reduce it.But performance of the agents in WeChat groups and personal social interactions on WeChat between WeChat friends can significantly enhance social capital.This article is a useful complement to the empirical literature exploring the impact of online social interaction on social capital accumulation.

关 键 词：社交网络平台 社会网络 社会资本 

分 类 号：C912.3[经济管理]