游客感知视角下自然型景区高质量发展研究  

Research on the High Quality Development of Natural Scenic Spots from the Perspective of Tourist Perception

作　　者：舒小林[1] 何亚兰 杨友 SHU Xiao-lin;HE Ya-lan;YANG You(Guizhou University of Finance and Economics,Guiyang 550025,China)

机构地区：[1]贵州财经大学,贵州贵阳550025

出　　处：《南宁师范大学学报（自然科学版）》2022年第1期180-188,共9页Journal of Nanning Normal University：Natural Science Edition

基　　金：国家社科基金项目:乡村振兴战略下民族地区旅游特色小镇模式比较研究(19BJL055)。

摘　　要：设置游客在互联网进行相关项目点评大数据,运用内容分析和百度指数法,剖析游客对自然型景区的高质量发展感知。研究结果显示:黄果树景区产业体系较为完整,但夜间产品供给不足;景区产品创新力不足,游客仍以观光旅游为主,对科技创新感知不明显,景区品牌影响力受惠于山水文化的传播与贵州省促销政策,但景区的关注度呈下降趋势;景区产品质量感知很好,但季节性感知明显且呈“马鞍型”分布,服务质量的感知总体上较好,但旅游旺季出现“游客太多、排队时间长、管理与服务较差、体验感不佳”等问题。研究的政策涵义:(1)建设复合型旅游目的地,同时供给夜间产品和冬季产品,完善产业体系;(2)形成“创新成为第一动力”发展机制,提升需求捕捉力,注重本地居民的休闲旅游活动,增强竞争力;(3)调整环境容量和合理分流,提高设施通行效率,提升产品和服务质量。The industrial system of Huangguoshu Scenic Spot is relatively complete,but the supply of products at night is insufficient.The product innovation ability of the scenic spot is insufficient,tourists are still dominated by sightseeing tourism,and the perception of scientific and technological innovation is not obvious.The brand influence of the scenic spot benefits from the spread of landscape culture and the promotion policy of Guizhou province,but the attention of the scenic spot is declining.The quality perception of scenic spots is very good,but the seasonal perception is obvious and shows a saddle-shaped distribution.The perception of service quality is generally good but there are many problems in the busy season,such as too many tourists,long queuing time,poor management,poor service and poor experience.

关 键 词：游客感知 高质量发展 内容分析 黄果树景区 

分 类 号：F592.7[经济管理—旅游管理]