大学生冬季体育赛事产业发展:价值追求、审视与困境突破  

The Development of University Students’Winter Sports Events Industry:Value Pursuit,Review and Predicament-breakthrough

作　　者：甄梦晨 姜昂[1] 宋宇虹[1] ZHEN Meng-chen;JIANG Ang;SONG Yu-hong

机构地区：[1]哈尔滨体育学院,黑龙江哈尔滨150008

出　　处：《哈尔滨体育学院学报》2022年第2期45-50,共6页Journal of Harbin Sport University

基　　金：黑龙江省哲学社会科学青年项目(编号:21TYC222);黑龙江省普通本科高等学校青年创新人才培养计划(编号:UNPYSCT-2020036);黑龙江省哲学社会科学青年项目(编号:21TYC220)。

摘　　要：大学生冬季体育赛事是冰雪体育竞赛表演业的重要组成部分,其发展必将促进我国冰雪体育产业结构的优化和升级。本文采用文献资料、逻辑分析等研究方法对我国冬季体育赛事产业的价值追求进行论述,通过探寻其产业的内在特征,审视我国大学生冬季体育赛事发展中的瓶颈问题,进而探寻突破困境的有效途径,包括:培育冰雪体育文化,提升大学生冬季体育赛事参与度;强化冬季体育赛事产业营销观念,开辟营销渠道;加大媒体参与力度,创新宣传途径;提升赛事质量,打造冬季精品赛事品牌,以期为我国大学生冬季体育赛事产业的可持续发展提供理论支撑。University winter sports events are an important part of the ice and snow sports performance,which will certainly promote the optimization and upgrading of China’s ice and snow sports industrial structure.This paper discusses the value pursuit of China’s winter sports event industry by the methods of literature review and logical analysis.By exploring the inherent characteristics of its industry,examining the bottleneck problem in the development of university winter sports events in China.Then exploring the effective countermeasures to break-through the dilemma,including:cultivating ice and snow sports culture,increasing the participation of college students in winter sports events;strengthening the marketing concept of winter sports events industry,opening up marketing channels;increasing media participation and innovating publicity channels.In order to provide theoretical support for the sustainable development of college students’winter sports events industry in China.

关 键 词：冬季体育赛事 体育赛事产业 价值追求 审视 困境突破 

分 类 号：G80-05[文化科学—运动人体科学]