上海迪士尼对长三角国内旅游流网络结构的影响——基于网络关注度的分析  

THE IMPACT OF SHANGHAI DISNEY ON THE STRUCTURE OF DOMESTIC TOURISM FLOWS NETWORK IN THE YANGTZE RIVER DELTA URBAN AGGLOMERATIONS——ANALYSIS BASED ON NETWORK ATTENTION

作　　者：马丽君[1] 刘聪[1] MA Li-jun;LIU Cong(Business School of Xiangtan University,Xiangtan 411105,Hunan,China)

机构地区：[1]湘潭大学商学院,湖南湘潭411105

出　　处：《云南地理环境研究》2022年第2期1-10,18,共11页Yunnan Geographic Environment Research

基　　金：国家自然科学基金“长江中游城市群国内旅游发展空间关联网络特征及形成机制”(41871123);湖南省自然科学基金“湖南高铁效应对游客目的地选择行为的影响机理研究”(2018JJ3503)。

摘　　要：收集网络关注度有关数据,利用社会网络分析法对上海迪士尼开业前后长三角国内旅游流网络结构特征进行了比较分析。结果发现:(1)长三角区域间总体旅游流有所上涨,但各城市在长三角中所处地位基本没有发生变化。上海向长三角其它城市的旅游流溢出上涨,旅游流受溢下降。城市之间小型旅游流减少,大型旅游流变多。(2)上海迪士尼开业既是机遇又是挑战,不同城市对其响应不同,个体网变化明显。(3)整体网有一定的变化。长三角旅游流整体网的度数中心势和中间中心势数值变小,城市间旅游流联系变得更密切,协同程度变得更高。上海迪士尼开业前,4大模块均为主受益模块,上海迪士尼开业后,第4模块变成了经纪人模块,各模块间的溢出效应略有变化,但各模块的相互关系并没有因为上海迪士尼的开业而发生变化。This paper collects data related to network attention and used social network analysis to conduct a comparative analysis of the structural characteristics of the Yangtze River Delta Urban Agglomerations tourism flows network before and after the opening of Shanghai Disney.The results show that:(1)Overall tourism flows between the Yangtze River Delta region have risen, but the position of each city in the Yangtze River Delta has remained largely unchanged.Spillover of tourism flows from Shanghai to other cities in the Yangtze River Delta rose, and spillover of tourism flows fell.Smaller tourism flows between cities decreased and larger tourism flows became more frequent.(2)The opening of Shanghai Disney is both an opportunity and a challenge, with different cities responding differently to it and individual networks changing significantly.(3)There are some changes in the overall network.The values of the degree central potential and intermediate central potential of the overall network of travel flows in the Yangtze River Delta become smaller, and the inter-city travel flow links become closer and the degree of synergy becomes higher.Before the opening of Shanghai Disney, all four modules were the main beneficiary modules.After the opening of Shanghai Disney, the fourth module became the broker module, and the spillover effect between the modules changed slightly, but the interrelationship of the modules did not change because of the opening of Shanghai Disney.

关 键 词：长江三角洲城市群 上海迪士尼 旅游流 网络结构 网络关注度 

分 类 号：F590[经济管理—旅游管理]