中国民族传统体育国际话语体系的构建与传播研究  

Construction and Communication of the International Discourse System of Chinese National Traditional Sports

作　　者：高山 张也 王小凡 邰峰[1] GAO Shan;ZHANG Ye;WANG Xiao-fan;TAI Feng(School of Physical Education,Liaoning Normal University,Dalian,Liaoning 116029,China)

机构地区：[1]辽宁师范大学体育学院,辽宁大连116029

出　　处：《体育研究与教育》2022年第2期61-65,72,共6页Sports Research and Education

基　　金：国家社科基金项目(20BTY040)。

摘　　要：采用文献法、逻辑推理法,通过梳理民族传统体育国际传播与话语体系的构建要素,总结了当前我国民族传统体育国际传播话语缺失、声音传递不畅、影响力不高等现状问题,基于传播学视角,探究我国民族传统体育国际传播与话语体系的构建策略。研究认为:公信力、传播力、引导力、影响力是我国民族传统体育国际传播与话语体系的核心,其中公信力是基础、传播力是保障、引导力是重点、影响力是最终目标。它们依次对应话语构成要素中的不同环节,进而形成了以四力为指导的话语权构成体系,能促进民族传统体育的国际传播。By using literature review and logical reasoning and analyzing the construction elements of national traditional sports international communication and discourse system the paper summarizes the current national traditional sports problems,such as missing international discourse,poor voice transmission and low influence.From the perspectire of communication,the paper the national traditional sports international communication and discourse system construction strategy.The study believes that public credibility,communication power,guidance power and influence are the cores of the international communication and discourse system of China’s national traditional sports,among which public credibility is the foundation,communication power is the guarantee,guidance power is the key point,and influence is the ultimate goal.They correspond to different links in the discourse composition elements,thus forming a discourse power system guided by the four forces,and promoting the international communication of national traditional sports.

关 键 词：民族传统体育 国际传播 话语权 新闻舆论观 

分 类 号：G80-059[文化科学—运动人体科学]