绍兴乡村传统建筑元素在旅游文化创意产品设计中的应用  

THE APPLICATION OF SHAOXING RURAL TRADITIONAL ARCHITEC TURAL ELEMENTS IN THE DESIGN OF TOURISM CULTURAL CREATIVE PRODUCTS

作　　者：倪世明[1] Ni Shiming

机构地区：[1]绍兴职业技术学院

出　　处：《工业设计》2022年第4期149-151,共3页Industrial Design

基　　金：绍兴市哲学社会科学研究“十四五”规划2021年度重点课题《“互联网+”视角下绍兴乡村旅游与文创产业融合发展研究》(项目编号:145019)。

摘　　要：绍兴乡村建筑有着深厚的历史底蕴和文化内涵,将其应用到旅游文化创意产品设计中,旨在提升绍兴乡村旅游的品味和价值,助推乡村旅游和文化创意产业协同发展。文章通过调研绍兴乡村旅游文化创意产品设计现状,研究绍兴乡村传统建筑特征,并进行绍兴乡村传统建筑元素在旅游文化创意产品中的应用方法探索,最后进行设计实践。文章的研究可为其他地区的乡村旅游文化创意产品设计提供设计思路和参考依据。The rural architecture of Shaoxing has a profound historical background and cultural connotation.Applying it to the design of tourism cultural creative products aims to enhance the taste and value of shaoxing rural tourism and boost the coordinated development of rural tourism cultural creative industry.This paper investigates the design status of shaoxing rural tourism cultural creative products,studies the characteristics of shaoxing rural traditional architecture,explores the methods of shaoxing rural traditional architectural elements in tourism cultural creative products,and finally carries out design practice.The research of this paper can provide design ideas and reference for the design of cultural creative products of rural tourism in other areas.

关 键 词：绍兴乡村 传统建筑 旅游文化创意产品 产品设计 

分 类 号：TB472[一般工业技术—工业设计]