联觉思维在鞋靴设计中的应用研究——以篮球运动鞋为例  

Application of Synesthetic Thinking in Shoe Design:Take Basketball Shoes as an Eexample

作　　者：周金超[1] 周尚晶 ZHOU Jinchao;ZHOU Shangjing(Guangling Campus Yangzhou University,Yangzhou 225000,china)

机构地区：[1]扬州大学广陵学院,江苏扬州225000

出　　处：《皮革科学与工程》2022年第3期100-104,共5页Leather Science and Engineering

基　　金：2020江苏高校哲学社会科学研究项目“基于鞋靴私人订制皮雕工艺应用研究”(2020SJA2379);2020年江苏省高校“青蓝工程”资助。

摘　　要：通过对联觉思维在各类产品设计中的应用以及产品案例分析与研究,从消费者角度出发,论述消费者在体验产品时的客观感受与主观意识对购买欲望的影响,归纳联觉思维在产品设计中审美性、突出性原则。研究如何应用联觉思维,在鞋的外观上体现出鞋子内在的主要功能层面的设计,从而有效促进感觉的渗透和挪移,让消费者将对外观的感受和在体验鞋子后产生的主观感受形成联觉感受,产生认知的迁移。合理利用联觉思维关联鞋子功能性和外观设计,促使消费者初次接触就能准确把握鞋的特点和主要功能,更好地传递产品信息,并有效激发消费者的购买欲望。In this study we have carried out series of product case study and analysis using synesthetic thinking in various product designs.The influence of objective feelings and subjective consciousness of consumers when experiencing products on their purchase desire is discussed from the perspective of consumers,and the aesthetic and prominent principles of synesthetic thinking in product design are summarized.Our study then focused on the study the application of synesthetic thinking in show designing.By showing the design of the main function of the shoes on the appearance.We aimed to effectively promote the penetration and movement of feelings,making consumers form synesthetic feelings based on the feelings of the appearance and the objective feelings generated after experiencing the shoes,and generate cognitive migration.By rationally using synesthetic thinking to correlate the function and appearance in shoe designing,consumers would accurately grasp the characteristics and main functions of shoes at first glance and this better conveyance of product information will certainly stimulate the purchase desire of consumers in a more effective way.

关 键 词：联觉思维 设计原则 篮球运动鞋 

分 类 号：TS943.2[轻工技术与工程—服装设计与工程]