旅游资源非优区游客时空行为与体验特征研究——以常州市为例  

A Study on Spatial-Temporal Behavior and Experience Characteristics of Tourists in Non-Optimal Areas of Tourism Resources:The Case of Changzhou

作　　者：王雨晨 Wang Yuchen(School of Business Administration,Lanzhou University of Finance and Economics,Lanzhou 730020,China)

机构地区：[1]兰州财经大学工商管理学院,兰州730020

出　　处：《无锡商业职业技术学院学报》2022年第2期66-74,共9页Journal of Wuxi Vocational Institute of Commerce

基　　金：甘肃省教育厅高等学校创新基金项目“文旅深度融合背景下甘肃旅游高质量发展路径选择及机制研究”(2021A067);甘肃省教育厅高等学校创新基金项目“甘肃民族地区旅游业助力解决相对贫困的实现路径研究”(2021A-075);甘肃省科技厅软科学基金项目“甘肃省能力缺失型少数民族旅游区返贫风险因素及防返贫机制研究——以甘南藏族自治州为例”(21CX6ZA101)。

摘　　要：以网络游记为数据来源,运用数理统计法、ArcGIS空间分析法及网络文本分析法研究常州游客时空行为与体验特征。结果表明:常州景区游客出行受季节和闲暇时间影响较大,游客多选择春秋两季和暑假出游;市区内景区比较热门并成为游客聚集区域;旅游流在各景区间分布不均衡,游客偏好热门的4A级及以上景区;常州景区整体旅游体验较好,游客产生消极情绪的主要原因为收费、时间安排、特色及项目体验性等。基于以上分析结果,提出创新景区项目、加强交通通达性、重视游客体验等建议,以期为旅游资源非优区的旅游结构优化提供参考。Taking online travel notes as data sources,this paper explores the spatial-temporal behavior and experience characteristics of Changzhou tourists by using mathematical statistics,ArcGIS spatial analysis and network text analysis.The results show that the travel of tourists at the scenic spots in Changzhou is greatly affected by season and leisure time,and most tourists choose to travel in spring,autumn and summer vacations.The city scenic area is more popular and is becoming a tourist gathering area;tourist flow is unevenly distributed among various scenic spots,and tourists prefer popular scenic spots above 4A;the overall tourism experience is good,the main reasons of negative emotions include charge,time arrangement,characteristics and experience.Based on the above analysis results,suggestions are put forward in order to provide reference for the optimization of tourism structure of such non-optimal areas,such as innovate travel projects,improve transportation,and value the experience of tourists.

关 键 词：旅游资源非优区 时空行为 体验特征 常州 

分 类 号：F592.7[经济管理—旅游管理]