基于ASEB分析的新疆喀什地区非物质文化遗产旅游产品开发研究  

An ASEB Analysis on the Development of Intangible Cultural Heritage as Tourism Product in Kashgar in Xinjiang

作　　者：王菲 刘旭玲[1] 邓兰 Wang Fei;Liu Xuling;Deng Lan(School of Tourism,Xinjiang University of Finance and Economics,Urumqi 830012,China)

机构地区：[1]新疆财经大学旅游学院,乌鲁木齐830012

出　　处：《无锡商业职业技术学院学报》2022年第2期75-81,共7页Journal of Wuxi Vocational Institute of Commerce

基　　金：教育部人文社会科学研究一般项目“文旅融合视角下新疆非物质文化遗产旅游创新开发机制与路径研究”(20YJA850005)。

摘　　要：新疆地处我国西北塞上,风光壮美,拥有丰富的非物质文化遗产。选取新疆拥有最多国家级非物质文化遗产代表性项目的喀什地区为研究对象,在统计喀什地区现有非物质文化遗产旅游资源的基础上,运用ASEB栅格分析法对喀什地区非遗旅游产品开发现状进行深度分析,基于游客体验需求设计出文化展览体验、文化观赏体验、传统体育体验、节庆民俗体验四大非遗旅游产品系列,具体包括观光研学游、观赏体验线路游、大型活动体验游、大型赛事体验游、节庆旅游、民俗体验游等旅游类别,建立了较为完善的喀什地区非遗旅游产品谱系。Xinjiang is located in the northwest plug in China,with magnificent scenery and rich intangible cultural heritage resources.This paper selects the most representative tourist area Kashgar,and based on the overview of national intangible cultural heritage as tourism resource in Kashgar at the present stage,makes an in-depth analysis of development status quo of intangible cultural heritage tourism products in Kashgar by using ASEB grid analysis method,and designs four product experience series:cultural exhibition,cultural viewing,traditional sports,festivals and folklore,including six tourism categories:sightseeing and research,viewing experience,large-scale activities,large-scale events,festivals and folklore,and establishes a relatively perfect tourism product pedigree of intangible cultural heritage in Kashgar based on the needs of tourists’experience.

关 键 词：非物质文化遗产 旅游产品谱系设计 ASEB栅格分析法 喀什地区 

分 类 号：F592.7[经济管理—旅游管理]