数字经济背景下兴趣电子商务发展研究  

Research on the Development of Interest E-commerce under the Background of Digital Economy

作　　者：郭炬[1] 贾林平[2] GUO Ju;JIA Lin-ping(School of Airport Economics and Management,Beijing Institute of Economics and Management,Beijing 100102,China;Academic Affairs Office,Beijing Institute of Economics and Management,Beijing 100102,China)

机构地区：[1]北京经济管理职业学院临空经济管理学院,北京100102 [2]北京经济管理职业学院教务处,北京100102

出　　处：《长春金融高等专科学校学报》2022年第2期72-77,共6页Journal of Changchun Finance College

摘　　要：近年来,随着5G、AI及大数据等数字技术的快速发展,随着人们消费理念的转变及消费水平的提升,以兴趣为抓手的新型电子商务模式应运而生。它在消费需求理念、推介技术、产品展示、运营模式等方面与传统电子商务有着本质的区别。兴趣电商通过短视频、直播等动态表现形式,利用日臻成熟的推荐技术手段,主动挖掘消费者潜在购物需求,从传统电子商务“人找货”运营模式成功转型为“货找人”运营模式,为商家带来了可以深耕的新阵地,带动了数字经济时代电子商务的又一次质的飞跃。In recent years,with the rapid development of digital technologies such as 5g,AI and big data,with the transformation of people's consumption concept and the improvement of consumption level,a new e-commerce model focusing on interest came into being.It is essentially different from traditional e commerce in terms of consumer demand concept,promotion technology,product display,operation mode and so on.Through short video,live broadcast and other dynamic forms of expression,interest e-com-merce takes the initiative to tap the potential shopping needs of consumers by using increasingly mature recommendation technology,and successfully transforms from the traditional e-commerce"people looking for goods"operation mode to"goods looking for people"operation mode,which has brought new posi-tions that can be deeply cultivated for businesses and driven another qualitative leap in e-commerce in the era of digital economy.

关 键 词：数字经济 兴趣电商 直播 潜在需求 运营模式 

分 类 号：F713.36[经济管理—产业经济]