媒介融合环境下提升领导干部舆情素养的思考  

Thoughts on Improving the Public Opinion Literacy of Leaders in the Environment of Media Convergence

作　　者：张新勤 Zhang Xinqin

机构地区：[1]河南财政金融学院图书馆,郑州451464

出　　处：《中州学刊》2022年第4期169-172,共4页Academic Journal of Zhongzhou

摘　　要：在媒介融合环境下,领导干部面对重大突发舆情事件时,要具备较高的舆情素养,才能更好地适应大数据信息时代的挑战,积极参与社会治理,迅速做出正确、有效的应对。提升领导干部的舆情素养,需要提升领导干部的舆情素养意识,加强其与网民的双向互动和有效沟通能力建设;需要加大工作创新力度,提升领导干部舆情分析研判、舆情信息甄别和监测能力;需要善学善用媒体,提升领导干部舆情引导能力。In the media integration environment,the leading cadres must have high public opinion literacy in the face of major public opinion incidents,so as to better adapt to the challenges of the big data information age,actively participate in social governance,and quickly make correct and effective responses.To improve the public opinion literacy of these leading cadres,it is needed to enhance the awareness of public opinion literacy,strengthening the two-way interaction with netizens and building effective communication capabilities;it is needed to increase work innovation,improving their abilities in analyzing public opinions and judgment,and reinforcing their capabilities of screening and monitoring public opinion information;and it is also needed to improve their ability to guide public opinion by learning and using media well.

关 键 词：媒介融合 领导干部 舆情素养 

分 类 号：G206[文化科学—传播学]