浅析通信企业的大客户市场营销策略  

Analysis of the Key Customer Marketing Strategies of Communication Enterprises

作　　者：宋艳秋[1] SONG Yanqiu(Zhejiang Post and Telecommunication College Shaoxing,Zhejiang 312000)

机构地区：[1]浙江邮电职业技术学院,浙江绍兴312000

出　　处：《中国商论》2022年第10期121-123,共3页China Journal of Commerce

摘　　要：当前,我国通信企业的经营理念发生了较大的转变,由之前的“依靠语音业务获取收入”转化为“为客户提供优质服务获取效益”,通信企业不再追求单一的外延扩张,而更为关注现代通信技术的运用,但是只依靠通信技术,根本无法促进通信企业的健康、可持续性发展,通信技术创新是一种手段,实现营销创新才是最核心的发展目标。本文主要对通信企业的大客户市场营销策略展开探析,希望对促进通信企业、行业发展提供一定的借鉴和参考。At present,the business philosophy of China’s communication enterprises has undergone a major change,from the previous model of“relying on voice services to obtain revenue”to“providing customers with quality services to obtain benefits”.Communication enterprises no longer merely pursue expansion,but are more concerned about the use of modern communication.However,the healthy and sustainable development of communication enterprises cannot be promoted only by the communication technology.Communication technology innovation is a means,and the realization of marketing innovation is the core development goal.This article mainly explores the marketing strategies of communication enterprises for key customers,hoping to provide certain reference to promote the development of communication enterprises and industries.

关 键 词：通信企业 大客户 市场营销 现状 策略 

分 类 号：F626.5[经济管理—产业经济]