互联网使用与家庭旅游消费--基于信息渠道的中介效应分析  

Internet Usage and Family Tourism Consumption:An Analysis of Intermediary Effect of Information Channel

作　　者：罗蓉[1] 彭楚慧 鲍新中[3] LUO Rong;PENG Chuhui;BAO Xinzhong(Business School,Xiangtan University,Xiangtan 411105,China;Dongping Sub District Office,Yuetang District,Xiangtan 411100,China;Management College,Beijing Union University,Beijing 100101,China)

机构地区：[1]湘潭大学商学院,湖南湘潭411105 [2]湖南省湘潭市岳塘区东坪街道办事处,湖南湘潭411100 [3]北京联合大学管理学院,北京100101

出　　处：《旅游学刊》2022年第4期52-66,共15页Tourism Tribune

基　　金：国家社会科学基金一般项目“乡村振兴与新型城镇化互促共赢联动发展机制及对策研究”(19BJY062);湖南省社会科学基金一般项目“湖南省乡村振兴与新型城镇化互促共赢联动发展机制研究”(18YBA409)共同资助。

摘　　要：随着互联网技术的迅猛发展和广泛应用,城乡居民在日常工作、学习、生活和休闲中已越来越多地使用互联网。文章基于消费者信息行为理论和信息传播理论,利用CFPS 2014年、2016年和2018年数据,并结合对应年份的25个省份的宏观统计数据,研究了互联网使用对家庭旅游消费的影响,并从理论和实证两方面对影响机制进行了分析。文章计量结果表明:(1)互联网使用对城乡居民的家庭旅游消费具有显著的促进作用;(2)家庭旅游消费随家庭平均上网时间的增加呈先增加、后减少的倒U形关系;(3)异质性分析发现,互联网使用对中等收入群体的促进作用最大,对户主为待就业和体制外就业的家庭影响作用更大;(4)机制分析结果显示,互联网信息渠道对家庭旅游消费具有显著的中介效用。文章对传统的消费者信息行为理论和信息传播理论进行了补充,指出信息传播与消费者行为之间是一种更为紧密的双向互动和循环累积的强关系,同时也提出,科学合理使用互联网、优化信息环境、扩大中等收入群体规模、实行差异化的工作模式和休假制度是持续促进家庭旅游消费的重要措施。At present,with the COVID-19 epidemic still being in flood and the global economy slowing down,boosting tourism consumption can not only expand China’s domestic demand effectively and upgrade China’s consumption but also be an important way to enhance Chinese residents’sense of happiness and gain in the new era.In the past decade,benefited by the rapid development and widespread application of Internet technology,people living in urban and rural areas have been increasingly enjoying the convenience and timeliness of the Internet in their daily life for work,study and entertainment.With the deep integration model of“Internet+tourism”,the Internet dramatically changes the structure of traditional tourism industry as well as travel motivation,travel mode and consumption behavior of tourists.Based on consumer information behavior theory and information communication theory,as well as the characteristics of tourism consumption including non-necessity,high elasticity and time constraint,this paper aims at the information“asymmetry”in China’s tourism consumption market,and uses the authoritative micro data from China Family Panel Studies(CFPS)in 2014,2016 and 2018 and the corresponding macro statistics of 25 provinces in these three years to discuss theoretically and empirically whether the Internet,as an important information platform for consumers,can promote the transmission of tourism information to consumers and their consumption demands,thus enhancing the growth of tourism consumption.The empirical analysis results show:First,in urban and rural areas,for families who do not use the Internet,the Internet usage can indeed promote family tourism consumption,and the effect is significant and steady.Second,with the increase of the average Internet using time of family members,family tourism consumption increases first and then decreases,showing the inverted U relationship between them.It means that there is an optimal Internet using time,where the Internet usage has the greatest boost to family tourism

关 键 词：互联网使用 家庭旅游消费 信息渠道 

分 类 号：F59[经济管理—旅游管理]