媒体产业与体育表演类项目联动关系研究  

Research on the Linkage between Media Industry and Sports Performance Events

作　　者：王毕星 郝凤霞[2] 张孟雁[2] WANG Bixing;HAO Fengxia;ZHANG Mengyan(Institute of Physical Education,Inner Mongolia Normal University,Hohhot,Inner Mongolia Autonomous Region,010000 China;College of Physical Education and Health,Chongqing Three Gorges University,Chongqing,404100 China)

机构地区：[1]内蒙古师范大学体育学院,内蒙古呼和浩特010000 [2]重庆三峡学院体育与健康学院,重庆404100

出　　处：《当代体育科技》2022年第8期93-95,共3页Contemporary Sports Technology

基　　金：重庆市教育委员会人文社会科学研究项目(项目名称:重庆市校园足球“体教融合”协同治理路径研究,项目编号:21SKGH205);重庆市高等教育教学改革研究项目(项目名称:高校体育教育专业思政的路径研究,项目编号:213276)。

摘　　要：该文通过文献资料法、逻辑分析等方法,对媒体产业与体育表演类项目的联动关系进行研究,进一步丰富媒体产业与体育表演类项目联动发展关系理论体系。研究结果:媒体产业与体育表演类项目之间存在着联动关系,二者相互交融、共同发展,新的信息传播方式出现使媒体与体育表演类项目的契合愈加紧密。因此,要充分利用媒体资源树立体育表演类项目良好公众形象,并建设自媒体传播体系,以真正做到使体育表演类项目与媒体产业在联动关系中实现更深程度的融合发展。This paper studies the linkage relationship between media industry and sports performance projects by means of literature and logical analysis,so as to further enrich the theoretical system of linkage development relationship between media industry and sports performance projects.Research results There is a linkage relationship between the media industry and sports performance projects.They blend with each other and develop together.The emergence of new ways of information dissemination makes the fit between the media and sports performance projects closer and closer.Therefore,we should make full use of media resources,establish a good public image of sports performance projects,and build our own media communication system,so as to truly realize the deeper integration and development of sports performance projects and media industry in the linkage relationship.

关 键 词：媒体产业 体育表演 联动关系 融合发展 

分 类 号：G80-05[文化科学—运动人体科学]