以人为本的创新与融合:新媒体时代下的科普创作与传播  

People-oriented Innovation and Convergence:Popular Science Content Creation and Communication in the New Media Era

作　　者：彭佳倩 曹三省[1,2] Peng Jiaqian;Cao Sanxing(State Key Laboratory of Media Convergence and Communication,Communiraiton University of China,Beijing 100024;Collaborative Innovation Center,Communication University Of China,Beijing 100024)

机构地区：[1]中国传媒大学媒体融合与传播国家重点实验室,北京100024 [2]中国传媒大学协同创新中心,北京100024

出　　处：《科普创作评论》2022年第1期5-11,共7页Science Writing Review

摘　　要：随着移动互联网技术的不断发展,新媒体已成为人们获取信息和社交娱乐的主要方式。新媒体平台以其内容创作门槛低、传播速度快、互动性强等特征,成为科普内容创作的重要阵地,同时促使科普内容的呈现形式发生了巨大变化。文章从阐述新媒体时代下科普创作的新特征入手,分析了当前科普创作及其传播面临着同质化严重、内容缺乏科学性、商业模式缺乏等问题,并针对这些问题为新媒体科普创作及其传播提出了策略。With the development of mobile Internet technology, new media has become the main means of obtaining information, socializing and entertainment. New media has become important platforms for the creation of popular science content due to its low threshold of content production, speedy transmission, and strong interaction, which has brought great changes to the presentation of popular science content. This paper analyzes the new characteristics of popular science content creation in the era of new media, and the problems in popular science creation, including severe homogeneity, insufficient scientific reliability and inferior business models. In response to these problems, this paper proposes strategies for the creation and its communication of new media popular science.

关 键 词：新媒体 科普创作与传播 传播策略 

分 类 号：G206[文化科学—传播学] N4[自然科学总论]