3D打印技术与玩具制造:受众个性化与产业战略  

3D Printing Technology and Toy Manufacturing:Audience Personalization and Industry Strategy

作　　者：柴济洲 王玥 Chai Jizhou;Wang Yue(School of Packaging Design&Art,Hunan University of Technology,Zhuzhou,Hunan 412007)

机构地区：[1]湖南工业大学包装设计艺术学院,湖南株洲412007

出　　处：《玩具世界》2022年第2期18-20,共3页Toys World

基　　金：2021年国家社科基金后期资助项目"虚拟设计与虚拟美学"(21FYSB042);2022年度湖南省社会科学成果评审委员会课题"网络乱象中的审美嬗变和应对策略——虚拟美学建构"(XSP22YBC600)阶段性研究成果。

摘　　要：随着社会物质的不断丰富,个性化与差异化的玩具成了消费者青睐的对象:在3D打印技术不断发展与玩具消费者需求发生变化的双重环境下,3D打印技术将成为玩具制造行业未来实现转型升级、高质量发展的重要技术手段文章分析了3D打印技术在玩具制造领域应用的诸多优势,如玩具制造成本更低,周期更短,产品更环保,模糊玩具生产者与消费者之间的关系,能满足消费者个性化定制玩具的诉求等,可见3D打印技术的不断发展将会对玩具制造行业造成巨大的冲击。With the continuous enrichment of social materials,personalized and differentiated toys have become fonsum-ers'favorite objects.In the dual environment of continuous development of 3D printing technology and changing needs of toy ronsumers,3D printing technology will become an important terhnifal means for the toy manufacturing industry to achieve transformation,upgrading and high-quality development in the future.This paper analyzes the advantages of the application of 3D printing technology in ihe field of toy manufacturing such as lower cost,shorter cycle,more environmentallv friendly products,blurring the relationship between toy producers and consumers,and meeting the demands of consumers for personalized customization of toys.It can he seen that the continuous development of 3D printing technology will have a huge impart on the toy manufacturing industry.

关 键 词：玩具制造 3D打印技术 个性化 玩具产业 

分 类 号：TB472[一般工业技术—工业设计]