基于SWOT-PEST模型下中国电子竞技发展的现实审视及发展战略  

Reality review and development strategy of E-sports development in China based on SWOT-PEST mode

作　　者：张梦莹 朱学强[1] 郑阶财 ZHANG Mengying;ZHU Xueqiang;ZHENG Jiecai(Shandong Sport University,Jinan 250102,Shandong,China)

机构地区：[1]山东体育学院,山东济南250102

出　　处：《辽宁体育科技》2022年第3期62-68,共7页Liaoning Sport Science and Technology

基　　金：山东省社会科学规划项目(项目编号:19DTYJ03)。

摘　　要：运用文献资料法、SWOT分析法、PEST分析法,从政治、经济、社会、科技四个维度,对电子竞技发展的优势、劣势、机遇、威胁四个方面进行分析。结果表明:中国电子竞技发展的优势与机遇突出,发展过程中在取其精华的同时,着重解决其困境及威胁。而现阶段,中国电子竞技发展现实困境主要体现在政府、产业链运作、自主开发产权等方面。并针对此提出发展战略,即健全法规制度、提升监督效能;培育经济增长点、构建完整产业链;提升专业素养、加大人才培养力度;优化动作技能、促进线上线下结合。By using the methods of literature review, SWOT analysis and PEST analysis, from the four aspects of political, economic, society and technological, this paper examines strengths, weaknesses, opportunities and threats factors of E-sports and gets the result that there are obvious advantages and opportunities in the development of E-sports in China, but also difficulties and threats. At present, China’s e-sports development dilemma is mainly reflected in the government, industry chain operation, independent development of property rights and other aspect. In view of above, the development strategy is put forward, that is, perfecting laws and regulations, and enhancing supervision efficiency;fostering economic growth points and building a complete industrial chain;enhancing professional quality and strengthening personnel training;optimizing motor skills and promoting online and offline integration.

关 键 词：SWOT-PEST模型 电子竞技 现实审视 对策 

分 类 号：G898.3[文化科学—体育学]