法治的多模态建构:反腐公益广告的语类分析  

Multimodal Construction of the“Rule of Law”:A Genre Analysis of Anticorruption Public Service Advertisements

作　　者：刘玉洁[1] 袁传有[2] Liu Yujie;Yuan Chuanyou(Beijing Jiaotong University,Beijing 100044,China;Guangdong University of Foreign Studies,Guangzhou 510420,China)

机构地区：[1]北京交通大学,100044 [2]广东外语外贸大学,510420

出　　处：《北京第二外国语学院学报》2022年第2期51-65,共15页Journal of Beijing International Studies University

基　　金：国家社会科学基金项目“基于语料库的中国共产党百年法治传播话语研究”(项目编号:21BYY093);中央高校基本科研业务费专项资金资助项目“反腐话语多模态研究”(项目编号:2019RCW014)的阶段性成果。

摘　　要：一个现代国家必须是法治国家,如何提高全社会的法治意识是当前我国司法改革所面临的重要问题之一。本研究采用系统功能多模态语篇分析框架,融合语类和多模态评价分析,探讨法治在多模态语篇中的建构。通过对语类结构和语域变量的分析,本研究发现反腐公益广告中均包含“叙事”“评价”“泛化”3个必要阶段,并识别出轶事文、说教文和观察文3个子语类,它们分别建构了法的至高无上性、强制性和道德性。本文旨在为法治理念的传播提供新的视角,并为反腐和法治宣传材料的制作提供参考。The question of how to raise legal awareness and cultivate a belief in the rule of law has been a vital issue that ongoing judicial reform in China must address.Focusing on multimodal anticorruption discourse,the present study seeks to investigate the process of how legal ideology concerning the rule of law is represented and transmitted through various semiotic resources.On the basis of a systematic functional multimodal discourse analysis and a Sydney approach to genre analysis and appraisal analysis,the present research explores the generic structure and register variables distributed in anticorruption public service advertisements(APSAs).The present study identifies three subgenres of APSAs and their respective generic structures.This research aims to provide linguistic references for the production of multimodal anticorruption discourse and thus contributes to the implementation of rule of law in the country.

关 键 词：法治 多模态 反腐公益广告 语类分析 

分 类 号：H030[语言文字—语言学]