全媒体场域下新时代革命军人战斗文化传播探究  

Research on the Propagation of Chinese Revolutionary Soldiers'Combat Culture in the New Era through Omnimedia

作　　者：龙方成[1] 杨阳[1] 刘箫锋 Long Fangcheng;Yang Yang;Liu Xiaofeng(College of Arts and Sciences,National University of Defense Technology,Changsha 410073,China)

机构地区：[1]国防科技大学文理学院,湖南长沙410073

出　　处：《文化软实力研究》2022年第2期13-19,共7页Studies on Cultural Soft Power

基　　金：国家社会科学基金一般项目“建设创新型人民军队研究”(18BGL283)。

摘　　要：培育战斗文化是增强文化自信、进行伟大斗争的重要途径,新时代革命军人战斗文化传播是紧贴媒介形式变化凝心聚魂的题中之义,对于塑造民族精神、引领社会风气、提升军队战斗力具有重要作用。然而,全媒体场域中的传播环境存在媒介多元化、平台分众化、运营资本化等问题,影响战斗文化传播效果。因此,推动全媒体环境下新时代革命军人战斗文化传播,必须坚持政治性、时代性、故事性等原则,着眼全程、全息、全员、全效等四个方面,进一步整合新内容、融合新形式、聚合新力量、统合新架构。Cultivating combat culture is an important way to enhance cultural confidence and carry out the Great Struggle.Propagating the Chinese revolutionary soldiers'combat culture in the new era through omnimedia plays an important role in shaping the national spirit,leading the social morals and improving the combat effectiveness of the army.However,the problems of omnimedia,such as diversification,dimassification and capitalization,threat the propagation effect of combat culture.In order to promote the propagation of the Chinese revolutionary soldiers'combat culture in the new era,we must adhere to the principles of the political,epochal and narrative,focus on the whole course media,holographic media,full-staff media and full-effect media,and further integrate new contents,new forms,new forces and new structures.

关 键 词：战斗文化 全媒体 传播 新时代革命军人 

分 类 号：E223[军事—军事理论] G206[文化科学—传播学]