疫情防控背景下基于游客诉求的河北民宿经营发展策略研究  

Research on the Operation and Development Strategy of Family Inns in Hebei Province Based on Tourists’Demands in the Background of Epidemic Prevention and Control

作　　者：王文捷[1] 马辉 聂书法[1] 张伟英[1] WANG Wen-jie;MA Hui;NIE Shu-fa;ZHANG Wei-ying(School of Arts,Hebei University of Economics and Business,Shijiazhung 050061,China;Jingtie Construction Group Co.,Ltd.,Shijiazhung 050000,China)

机构地区：[1]河北经贸大学艺术学院,河北石家庄050061 [2]京铁建设集团综合与法律事务部,河北石家庄050000

出　　处：《经济论坛》2022年第5期96-103,共8页Economic Forum

基　　金：2020年度河北省社会科学发展研究课题(202007021)。

摘　　要：我国疫情防控已进入常态化阶段,在此背景下,如何根据游客诉求及意愿制定民宿经营发展策略,是民宿经营者面临的新问题。文章以河北民宿及游客为研究对象,通过问卷调查与后期咨询的方式,对河北地区的普通消费者进行民宿游诉求调查。根据数据收集和分析,得到主要结论:(1)疫情发生大大提高了公众对旅居空间环境卫生的要求,选择旅游的人更加关注民宿的卫生状况。(2)在河北,公众更青睐地处滨海、草原等自然环境中的民宿。(3)转变只可“宿”的单一功能是河北民宿未来发展的关键因素。(4)河北民宿经营者须加强自身素养或聘请专业团队提升经营管理水平,打造融合现代信息技术、富有文化内涵的品牌型民宿。根据以上结论,文章分别从疫情防控、产品策划与设计、宣传与营销、自身服务提升和行业协会帮扶5个角度提出促进河北民宿经营发展的新策略。The epidemic prevention and control has entered the stage of being normal.In this background,how to formulate the operation and development strategy of family inns based on the demands and wishes of tourists is a new issue for family inn operators.Taking family inns and tourists in Hebei Province as the research object,this paper conducts a survey of demands of family inn tours of ordinary consumers in Hebei through questionnaire survey and later-stage consultation.According to the data collection and analysis,main conclusions are as follows:(1)The epidemic outbreak has greatly increased the public’s requirements for the environmental hygiene of the tour living space,and people who choose to travel pay more attention to the sanitary conditions of the family inn space(2)in Hebei,the public prefers to choose family inns in the natural environment such as seashore or grassland(3)changing the single“stay”function of family inns is the key factor for the future development of family inns in Hebei in the future(4)family inn operators in Hebei should strengthen their own quality or hire professional teams to improve the level of operation and management,and build brand family inns integrating modern information technology and endowed with cultural connotation.According to the above conclusions,this paper puts forward new strategies to promote the operation and development of family inns in Hebei respectively from the perspectives of epidemic prevention and control,product planning and design,publicity and marketing,self-service improvement and industry association assistance.

关 键 词：疫情防控 民宿经营发展 游客诉求 

分 类 号：F592.3[经济管理—旅游管理]